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Geek Out: GM Motorsports keeps pace off the track


In August 2023, NASCAR came to Michigan International Speedway for a jam-packed weekend of intense racing. This year the GM Motorsports team partnered with the Geek Program for two Hackathons as well as an intern project. What has come out of that partnership so far is:

  1. A mobile version of their application called "Pit Rho" developed by our very own Nick Catlin. Pit Rho is a real-time vehicle data analysis tool that will indicate to the race teams when the optimal time is to pit. It also suggests what the optimal configuration of the pit stop should be (change all four tires, change just the right side, do/do not take fuel, etc.)
  2. A real-time on-track vehicle telemetry visualization tool for teams and drivers. Created by the four amazing interns in our Atlanta office, this tool allows teams and drivers to compare any driver against one another for various lengths of time (laps). It will compare weight, speed, trajectory, etc. to give our GM Motorsports team and partners a clear advantage. This app was given to Kyle Busch and team, who races the #8 Chevy Camaro through Richard Childress Racing.

In addition, a few of our Geek Program team had the opportunity to be hosted by the GM Motorsports team over that weekend and it was great to see our tools in action trackside!

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