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Creative Design

Design Lead - Vehicle Brand Essence

  • Location
    • Warren, Michigan
  • Schedule Full time
  • Posted


The General Motors Creative Design organization is accepting applications from curious, passionate, and collaborative designers. We are looking for highly motivated, determined problem-solvers with a rigorous attention to detail for our The Design Lead – Vehicle Brand Essence for Global Buick, GMC and GMC/Hummer.

The General Motors Design organization is transforming the future of transportation and mobility solutions. This is an incredible opportunity to be part of a team that is impacting the future of young people, as well as building the diverse talent pipeline for GM Design!

The Design Lead – Vehicle Brand Essence, will support the Design Manager – Vehicle Brand Essence working across GM Design, GM Marketing, GM Communications, UX, and support dialog with creative agency activities.

This role is primarily onsite but with some room for flexibility based on our Work Appropriately model.

This role requires the submission of a portfolio. Please see instructions below.

The Role:

  • Reports to the Executive Director of Global Buick, GMC and GMC/Hummer to propose, elevate and execute a creative and consistent branded visual and experience, for all non-vehicle product consumer touch points (full sensory touchpoints)
  • Support creative collaboration and curation to develop the brand - brand image, tonality and experience.
  • This highly creative and independent thinker is driven by a passion for brand and the possibilities of ‘what can be’. A powerful storyteller, they provide support for engaging key partners internally (marketing, communications, UX marketplace) and partners externally (agency) to realize an artful and authentic expression for the brand holistically.
  • Every consumer touchpoint is an opportunity for a positive customer experience with an aesthetic that reinforces the brand with consistency. From 3D displays to 2D print and digital, to point of sale merchandise and product, events, sponsorships and advertising for example. The look and expression of each touchpoint is designed with intention and visual integrity.
  • The Design Lead is responsible for supporting collaboration and unity for the success of the brand by guiding the aesthetic direction in a cluttered landscape of visual noise and experiences. They see clearly the road ahead engaging, navigating and planning creative strategies to set the tone and reinforce the brand.
  • They make sense of ambiguity and execute with agility.

Responsibilities Include (but not limited to):

  • Creatively articulates the brand and future state
  • Has line of sight for consistency in execution for all brand touch points
  • Understands consumer insights, trends in all things brand, retail, media, event and experience
  • Brings partners together to collaborate and foster a vision, tonality and strategy for the brand
  • Supports development and communication of brand and tracks execution
  • Creates viz-comm and strategy tools for the brand eg look book
  • Plans opportunity and strategy for events, communication, sponsorship including below and above the line advertising
  • Suggests key brand co collaborators, partners and sponsorships
  • Supports link between design, marketing, communications, UX marketplace including agencies
  • Works with design internal groups including Industrial Design, GCV, Branded Advance Managers, UX
  • Prepare and coordinate brand shows as required
  • Prepare and coordinate Executive Director/VP brand focused meetings, set agendas to ensure high impact topics, follow on action item
  • Create material to support reviews and ideas
  • Flexibility with changing work hours as required
  • Domestic and International Travel as needed (5-10%)
  • This role is posted at both the 6th and 7th level. The determination by HR and the Hiring Manager as to whether an offer will be lateral or promotional will be based on a candidate’s relevant experience and whether the role will amount to a significant increase in level of responsibility.

Additional Description


  • Highly creative – knows how to decipher what is on point for brand and direct and maintain
  • Articulate storyteller and master communicator - visual, written and verbal
  • Provides critical feedback representing the brand
  • Understands 2D and 3D
  • Attention to detail in every aspect
  • Ability to create a vision and strategy
  • Is curious about the world and culture and can decipher insights contributing to work and outcomes
  • Influences
  • Collaborates
  • Independent and team player
  • Effectively manages tasks and time

Education and Experience

  • Degree in Design or related field
  • 3+ years of experience in Design or creative organization
  • 2+ years leading projects across large scale projects.

To be considered for this position, you will need to submit a portfolio in addition to your resume and profile. We strongly recommend linking your online portfolio in the "website" section of the application as we are able to access much larger files that way. If your portfolio is not available online, please follow the instructions below to upload your portfolio as a separate attachment as you did with the resume.   Please NO dropbox files or Google docs.
1. Save your portfolio as a pdf document 
2. Name your portfolio your LAST NAME, FIRST NAME. Example: Candidate name is John Smith. Portfolio pdf file name is: Smith, John.pdf 
3. Upload as an attachment - you may have to condense the file.  

DISCLAIMER: The Works included in your Career Portfolio must not be subject to any non-disclosure and/or confidentiality agreement. If the Works in your Career Portfolio are owned by your current or former employer, or by any other Third Party, there must be an express written consent from the Owner allowing the Works to be included in your Career Portfolio for sharing with General Motors (“GM”). By sharing your Career Portfolio, you grant to GM the right to quote, paraphrase, reproduce, distribute, or otherwise use all or any portion of the Career Portfolio for purposes of making a hiring determination. By sharing your Career Portfolio, you also agree to release and discharge GM, and its licensees, successors, and assigns, from any and all claims, demands, or causes of action that you may have regarding any use of the Career Portfolio, including (but not limited to) any claims based on the right to privacy, the right to publicity, copyright, libel, defamation, or any other right. 

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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