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Customer Data Platform Lead

  • Location
    • Opfikon, Zurich
  • Schedule Full time
  • Posted


We are looking for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what’s next. Customer Experience & Connectivity team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best! Are you ready?

About GM Europe
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion. Our team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe.

About the Position
The ideal candidate for the Customer Data Platform Lead – CX & Mobility Ecosystem, Europe position embodies GM’s Behaviors and is driven to create industry defining experiences for our customers and charting the course to be a global CX leader. 

Bringing a growth mindset, this position will lead the Customer Data Platform (CDP) program for GM Europe multi-faceted ecosystem. Consisting of direct-to-consumer products, services and partner-managed experiences, GM Europe is looking for a passionate individual to lead the design, development and deployment of a Customer Data Platform that delivers consistent, continuous, and compelling omnichannel experiences across customer touchpoints and channels — all while accelerating business growth.

This position requires someone who is a self-starter, fast learner and always thinks customer first.  A progressive track record with a proven ability to lead change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.

Key Responsibilities:

  • Design and advocate solutions using modern cloud technologies, design principles, integration points, and automation methods, to create unified customer profiles based on both anonymous and known data from various sources
  • Focus on Data Strategy, Real-Time Customer Data, Journey Orchestration, Personalization, Customer Journey Analytics, and Reporting Dashboard Solutions to deliver CDP capabilities that are both insights and engagement driven
  • Bring in data from a lot of technology systems, with seamless integrations and APIs, securing a CDP data model that fits with GM data systems
  • Definition of capabilities to identify and generate one customer view across multiple data entry points, resolving customer identities across a wide variety of platforms and devices
  • Secure a CDP model that follow both the GDPR guidelines across the EU region, and can easily adapt to future privacy regulations

Required Qualifications:

  • Bachelor's degree, Master`s in Business, Marketing or Computer science
  • 5-10 years of experience with different aspects of Omnichannel Customer Experience (sales, service, marketing, commerce)
  • Recent experience with Data strategy and Customer Data Platforms (eg. Adobe Experience Platform, Salesforce CDP, etc.)
  • Demonstrated experience designing, implementing, and supporting enterprise-grade solutions in the cloud for meeting complex business data requirements
  • Experience consolidating multiple sources of disparate information into easy-to-understand views for leadership

Preferred Skills:

  • An entrepreneurial spirit to drive improvements to both customer experience and business outcomes
  • Knowledge of D2C business models
  • Business transformation experience designing and implementing new seamless Omnichannel programs using best of class (digital) tools

Additional Description

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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