Description
Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.
- Ensure that all creative marketing materials adhere to strict brand guidelines.
- Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.
- Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.
- Liaise with external vendors to execute promotional events and campaigns.
- Maintain and update corporate creative content.
- Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.
- Undertake related tasks as assigned.
Additional Description
The role is expected to drive GMPI awareness and social buzz, elevating brand affinity/engagement in digital and social platforms with a rapid business expansion in China. As a strategic pillar under marketing function, manage brand-own media development to ensure organic fans growth and engagement, deliver related digital marketing initiatives led by marketing team, generate real connection with consumers, define solutions with strategic media partners and new battlefields to both improve brand influence and serve category and business needs. Become a valuable source for digital content provider for regional marketing adoption and adaption.
Responsibilities
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In charge of paid media strategy and budget to drive qualitative traffic generate community members.
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Drive strong integrated media proposals by aiming to be the benchmark the whole industry, from paid-owned-earned perspective
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Develop smart, insight-driven strategy and well-articulated media plans to meet marketing objectives, as well as overseeing the subsequent negotiation, implementation and performance analysis
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Manage integrated media strategy, serving as the key point of contact for relevant stakeholders
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Actively manage campaigns and goals, including but not limited to user engagement, leads acquisitions and brand awareness
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Demonstrate a strong understanding in core media across all media channels, including digital channel and car vertical media
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Partner with brand team, making long-term and creative media cooperation, creating brand awareness and social buzz
Requirements
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Bachelor’s Degree in Communication, Marketing, Business or related fields,. Proficient in English writing and speaking.
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8+ years of experience in a media/social planning role, with exceptional knowledge in digital buying.
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Deep expertise and passion of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix.
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Strong financial acuity and budget leadership skills
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Understanding of data-led media practices (e.g. programmatic, audience management) with hands on experience a plus
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Deep understanding of media campaign planning processes including planning, briefing, executing, measurement, reporting and socializing significant brand and business takeaways
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Confirmed initiative and ability to work independently and as apart from a larger, matrixed team
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Experiences in automobile, FMCG, internet/tech and luxury brand
Final position to offer is subject to the candidate's background and experience.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
