Skip to main content
Three sales and marketing employees laugh and chat in a GM showroom

Marketing, Sales & Service

Assistant Regional Manager, Digital Field Sales, NER

  • Location
    • Danbury, Connecticut
  • Schedule Full time
  • Posted


Remote:  This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis. This position requires an employee to cover territory visits to dealerships in a reoccurring frequency. 

About the Role:

The Northeast Digital Business Services team is hiring for an Assistant Regional Manager (ARM) to support our growing digital subscription business. The Assistant Regional Manager is responsible for leading a team of approximately 10 OnStar Account Managers (OAM’s) in the launch, support and execution of various dealer initiatives that drive profitability and growth within the new vehicle, pre-owned, and service channels.

The ARM is responsible for helping set the strategic direction, analyzing the performance of the team, and executing initiatives to grow our digital subscription business, including; OnStar Safety, Connected Services, Guardian and Fleet/Commercial products.

The Position requires strategic thinking, prioritization of multiple tasks, analytical adeptness to turn insights into action, ability to develop strong business relationships with dealers and work cross-functionally across the DBT & Regional Sales & Service teams to drive digital subscription sales growth within our GM dealer network.

Responsibilities Include:

  • Create awareness and drive customer acquisition and revenue growth for GM’s digital subscription business, including OnStar, Connected Services, Guardian & Commercial products within the dealer network, traveling up to 70% of the time, including day trips and overnights.
  • Integrate cross-functionally with regional field teams (Sales, Service, Fleet/Commercial) to support joint initiatives.
  • Lead the OAM field team to exceed dealer performance objectives.
  • Launch sales and marketing initiatives through dealer and sales consultant training, dealership processes and program awareness.
  • Educate, train, and inspire dealers to promote new products and create world class experiences that drive dealer profitability.
  • Partner with contract staffing agency to recruit, hire and develop a high performing field team.
  • Ensure timely remediation of customer, dealer, and partner issues.
  • Effectively manage all available resources including headcount, promotional budgets, and field team travel.
  • Perform other duties as assigned

Additional Description

Skills Required :  

  • 3+ years of sales, product training or customer service experience in the automotive industry, transportation, and logistics, and/or multi-unit retail space a plus
  • Dealer contact experience preferred but not required
  • Experience working in the digital and/or technology space strongly desired
  • Self-starter personality with the ability to think strategically, solve problems and develop creative solutions
  • Ability to lead a remote field team in the pursuit of aggressive performance goals
  • Experience with Microsoft Office Suite, including the ability to create engaging presentations and leverage Excel to manipulate and synthesize data while making data driven decisions
  • Proven ability to think strategically and execute sales plans
  • Flexibility to adapt in an environment of changing focus and goals; must be comfortable working in an ambiguous environment
  • Detail oriented, and the ability to prioritize multiple tasks in a high-pressure environment
  • Excellent written and oral communication skills with the ability to effectively articulate business plans

Educational Requirements:

  • Four-Year Accredited College Degree preferred but previous experience, including active duty military service will be considered as an alternative

Additional Requirements / Comments:

  • Ability to travel overnight (up to 70%)
  • Work Related Company Vehicle provided


  • Location 1: Northeast Region
  • (Work-from-home within the NE Region)

Please only apply if you DO NOT need sponsorship to work in the Unites States now or in the future. We are unable to consider candidates who require sponsorship .

COMPENSATION : The median level of salary compensation for this role is $102,111.04

BONUS POTENTIAL : An incentive pay program offers payouts based on company performance, job level, and individual performance.

BENEFITS : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-Remote #GM-Remote

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We seek out the innovators

Who we are

Two GM employees talking in hallway

Our Culture

Working at GM

Driven by innovation and creating an environment to inspire, we embrace the responsibility to make our world better, safer and more equitable for all

A mother and two children spend quality time together in their backyard after work

Total Rewards

A better tomorrow begins with you

From day one, we’re looking out for your well-being— at work and at home— so you can focus on realizing your ambitions

Join our team

We're ambitious. We’re committed. And we bring life’s passion to work. Get in touch with us to learn more about beginning your career at GM.

Explore our career opportunities Join our talent community
Join Talent Community
Ethical Company 2022Award Linkedin Award Diversityinc Award Just Award Bloomberg Award Readers Choice Awards