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Performance Driven Marketing - Principal Marketing Experimentation

  • Location
    • Remote
    • Warren, Michigan
  • Schedule Full time
  • Posted


As part of the larger Performance Driven Marketing (PDM) team, the Principal Marketing of Experimentation at General Motors is a key leadership position enabling the development and roll-out of world-class modern marketing capabilities. This individual possesses deep understanding of marketing analytics, testing, measurement, and strategic insights. They work cross-functionally and collaboratively providing actionable and validated insights and recommendations into the vehicle brands and enterprise business marketing teams.

Key Roles and Responsibilities
•    Lead the Experimentation team providing technical expertise, road maps, workflow process management and prioritization.
•    Champion experimentation across the Performance Driven Marketing (PDM) team, driving data science programs and capabilities, and establishing best practices for experimentation testing processes.
•    Work cross-functionally with senior management across General Motors to drive alignment between company initiatives and work streams.
•    Grow the capabilities of the Experimentation team through mentoring and guidance.

Demonstrated Experience and Qualifications
•    A proven track record of 8+ years of experience leading experimentation teams, mentoring analysts, and excelling in scaling experimental methods at the enterprise level.
•    Expert knowledge of advanced experimentation and data science methods that drives a high-volume testing environment.
•    Excellent stakeholder management skills. A highly effective cross functional communicator in both written and verbal skills. Extensive client facing, senior leadership presentation experience.
•    Demonstrated experience in building enterprise roadmap and working with senior leadership to drive alignment.
•    Experience in the ad or marketing tech industry, a digital marketing agency, or a market research company a plus.
•    Experience with media budget allocation and optimization is necessary.
•    Expert and strong record in data management, marketing analytics, advanced statistical methods, and Machine Learning techniques.
•    Master’s or Ph.D. degree in an analytical field is a plus (Economics, Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics)

Additional Description

Technical Skills and Capabilities
•    Strong problem-solving skills. Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
•    Ability to establish a collaborative, cross-functional work environment to execute at a high-level.
•    Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.
•    Experience utilizing experimentation software tools and packages.
•    Expertise collecting, cleaning, and manipulating large amounts of marketing and media data using SQL.
•    Leveraging advanced statistical techniques for predictive modeling using Python and R.
•    Proficient in using BI tools such as Looker, Power BI, and/or Tableau to develop dashboards.
•    Familiarity with the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic)
•    Familiarity with Data privacy issues, Martech concepts and Demand Generation tactics.


  • The expected base compensation for this role is: ($107,482 - $171,692). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.


  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-Remote, #gmremote

This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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