You will provide marketing divisions with an in depth understanding of their target customers, and how to most effectively communicate with them about new product launches. Provide insights from consumer feedback on positioning, features, technologies, messaging, advertising, sales and service concepts, and other relevant business issues
- The position will support vehicle sales forecast for joint ventures and business units; closely monitor automotive market and competitive trends with regard to vehicle sales, new entries, pricing, NEV dynamics, and provide regular reports and in-depth analyses to support company’s sales planning, pricing strategies and relevant management decisions
- This position will report to Senior Manager, short-term sales forecasting and reporting, GM China
- Key responsibilities include (but not limited to)
- Evaluate vehicle sales forecast data provided by joint ventures and business functions, analyzing and revising the data to help deliver accurate projection
- Support the team to assess and develop company’s sales forecasts in the context of industry overview, segment trends, and dynamic competitive environment
- Provide automotive market related and competitive assessments to support joint ventures, business functions and management
- Lead insightful analyses to understand auto market changes, competitive performance, OEM go to market strategies
- Deliver regular reports on auto industry, competitive performance tracking, EV market entries and trends, vehicle pricing trends
- Update Seasonal Adjusted Annual Rates of monthly auto industry, segments and competitor sales
- Support joint ventures on future vehicles’ price setting, by providing independent analyses on competitive environment, segment pricing trends and relevant assessment. Coordinate inputs from the team and cross-functions
- Support ad-hoc requests from JVs/company management, brand leaders and functions on vehicle sales/price data, and relevant market analyses
- Support global intelligence team on China-related topics
- Regularly monitor market trends and future competitive entries by actively participating in industry conferences, screening industry media/APP/websites, and updating accordingly
- Support competitive database update on sales/prices
Additional job description :
- At least 3 to 5 - year work experience in automotive industry or related areas, with experience in preparing sales analyses, forecasts, market and competitive analyses
- University degree in Business Management, Economics, Statistics or related field with an emphasis in mathematics or statistics required, Master/MBA degree preferred
- Strong analytical skills with ability to identify data trends, sales dynamics, competitive trends; ability to work with creativity and critical thinking desired
- Able to deliver data and assessment in a short turnaround amidst dynamic business environment
- Attention to details
- Excellent verbal and written communication skills in both Chinese and English with the ability to compile information into unified reports
- Proficient with Microsoft Office Suite, including PPT, Excel, Pivot table, Power BI, etc. Data skill sets including Tableau, data Visualization, SQL, R or Python programming preferred
Final level to offer is subject to candidate's background and experience
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