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Experiential Marketing Manager

  • Location
    • Shanghai, Shanghai
  • Schedule Full time
  • Posted


Job Description:

This position reports to Premium Import Marketing Manager.

The role is responsible for offline events concept develop and project management, including launch, auto show, driving experience, regional and in-city tours, co-brand activation, and external and internal functions.

The role manages all and varied test drive experiences. Develop event concept, manage agency to drive for successful event and result.  

This role manages fleet management and coordination. Cross-functional alignments to acquire and monitor fleet use.

This role also manages use of instructor. Develop plan and service standards for third party staff, coordinates for instructor necessary training and certification.

This role supports necessary marketing resources alignment and management, including fleet service, test drive routes, instructor and merchandize request management.

Support development and implementation of the brand business plan.

Support development and implementation of innovative Go-T0-Market practices.

Support on marketing planning and budget control.

Champion performance and KPI led marketing practices.

Required Qualifications and Experience:

Experienced marketer with 10+ years of experience. Demonstrated ability of result-driven project managing and event execution.

Proven strong understand and capability on brand marketing, driving and racing experience and project management.

Hands on experience and Problem resolution.

Positive attitude and teamwork.

Intimate understanding of luxury business, luxury lifestyles and high net worth customers.

Hands on operational experience with marketing management.

Native understanding of digital ecosystems including commerce, social, CRM, KOL, marketing is a plus.

Both Chinese and English as working language.

Skills & Abilities:

Ability to work in a start-up environment where personal initiative and independence is paramount for success.

Ability to concept new processes that disrupt conventional practices.

Excellent communication and collaboration skills.

High level of analytical ability where problems are unusual and difficult.

Exceptional personal communication skills in dealing with highly successful and influential customers.

Restless self-motivator.

Results driven.

Unapologetic perfectionist.

Exceptional taste and judgement.

Additional Description

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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