The Digital Marketing Sr Analyst ill be responsible for:
• Plan and describe requirements and standards for our Marketing Conversational Tools improvements, managing the Product backlog.
• Champion the customer experience of the Product.
• Ensure projects alignment and timeline through proper project management.
• Provide the Developer Team assets and requirements according to GM guidelines and the project deadlines.
• Manage the Vendor and its technical team: UX, Developers and AI (Artificial Inteligence) Analysts.
• Working very closely with our partners across GM, including: Content team, Product team, Dealer Digital Program and agencies.
• Prepare project documentation and presentations to GM Global Team (USA) and to South America forums.
• Support the Dealers and the Field & Regions Sales Team members who support the Dealers, providing them performance data and training content; helping them to analyze that data and implementing the best practices regarding our Conversational Tools adoption and answering their questions and issues
• Bachelor’s degree (Business, Marketing, Technology).
• Experience working with Customer Experience Design and IT required.
• Demonstrated understanding of Marketing Funnel and Lead management.
• Familiarity with Project Management processes, strategies, and methods
• Knowledge of agile methodologies would be helpful in this position
• Excellent time management and organizational skills
• English (advanced) is essential and Spanish will be a plus
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General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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