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Community Digital Operation & Innovation Manager

  • Location
    • Shanghai, Shanghai
  • Schedule Full time
  • Posted


The Community Digital Operation & Innovation Manager will be responsible for overseeing all digital tools from a business perspective to enhance community member engagement. This role requires a strong understanding of community and member needs, the ability to work cross-functionally with digital product and IT development teams, and the initiative to identify and implement innovative solutions that distinguish the Durant Guild Community from its competitors. 


  • Manage both front-end and back-end digital tools based on community targets, member needs, and feedback. Work with broader business teams to manage all needs and translate them into business requirements for digital tools, including native APP, WeChat MP, WeCom, sCRM, and Loyalty, which align with the overall business strategy. 
  • Work with digital product owners and IT development teams to achieve world-class digital experiences. Ensure that digital tools and UI/UX are user-friendly, accessible, and provide a premium experience. 
  • Set the digital innovation go-to-market strategy by identifying community members’ needs and business pain points that will drive the most impactful innovations. Continuously seek out new ideas and opportunities to differentiate our community from competitors. 
  • Monitor and analyze the impact of digital tools on community engagement and make data-driven decisions to improve tool effectiveness. 


  • 5+ years of hands-on digital product management experience, including implementation and optimization of digital tools. 
  • Experience with quick innovation cycles and the ability to rapidly prototype and test new ideas. 
  • Strong communication & interpersonal skills to facilitate effective cross-functional collaboration. 
  • Strong analytical skills with the ability to interpret data and translate it into actionable strategies. 
  • Strong project management skills, expertise in planning, monitoring, and managing the progress of projects. 
  • Fluent spoken and written English is a must

Additional Description

Community is the most important business sector for Premium Import in GM. We are building an unconventional community for unique products and unique GM customers. The Community Digital Operation & Innovation Manager will play a critical role in driving innovation and ensuring that our community stands out in the industry. 

About GM

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Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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