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Retrofit and Accessory Marketing Manager

  • Location
    • Shanghai, Shanghai
  • Schedule Full time
  • Posted


This role acts as the owner of GMPI accessories and related business. This means that the responsibilities for this role are:

  • Find and build up accessories product strategy to provide/manage diverse products matrix including Exterior and Interior styling, Comfort and convenience, Wheel, Charging and Performance… etc. through partnership or related business resource to provide seamless customer experience
  • Coordinate with global team to introduce popular accessories products into China market
  • Familiar with the local accessory product development process, have successful product development experience, and be able to independently complete the complete development process of accessory products according to industry trends, especially including product retrofit, supplier management, product pricing and marketing/sales supporting, etc.
  • Coordinate with R&D, Product, Sales, or more parallel departments for accessories development opportunities
  • Develop accessories product plans for all new vehicles and strategic plan for execution
  • Constantly monitor, and understand China government regulatory to support new car accessories initial installation program to ensure procedure seamless fulfillment
  • Develop annual accessories business plan with preparation of internal/external communication documents related to customer requirements
  • Regularly gather market intelligence from competitor’s products, pricing, and benchmarking
  • Promote accessories development procedure in accessories product strategy, and whole operation procedure for customer

Knowledge Experience, and Competencies Knowledge

  • Full experience on accessories development and management business procedure
  • Familiar with accessories business operation in automobile industry, both in OE and dealer
  • Excellent experience in developing relationships with diverse stakeholders across the full cross section of business functions including external partners, supplier
  • Knowledge on digital and data application in business operation


  • Analytical-structured thinking
  • High capability to drive innovation
  • Business models development and project management
  • Familiar with planning and proposal, skilled in procedure and standard


  • Bachelor’s degree or above
  • 5 years or above experience of accessories in automotive industry and other related industries.
  • 1 years or above experience in supplier management


  • Proficient in English listening, speaking, reading, and writing
  • Have a strong affinity, interpersonal communication and coordination skills and a sense of teamwork
  • Familiar with most office software
  • Strong ability to motivate people in an international environment

Additional Description

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