Skip to main content

Co-Op Student - Sales & Marketing, OnStar

  • Location
    • Markham, Ontario
    • Oshawa, Ontario
  • Schedule Full time
  • Posted


Work Arrangement:

Hybrid: The position does not require an employee to be onsite full-time to perform most effectively. The employee's role enables them to work at a GM facility, or off-site as frequently as needed or desired.

The Role:

The OnStar team is seeking a driven individual to support and accelerate the rapid subscription growth along with supporting key product launches in Canada. You will actively collaborate with the marketing, product, and analytic teams to execute customer acquisition plans, enhance our market brand visibility, track key product launch milestones, and achieve financial performance.
We are looking for a candidate who is passionate about driving results and adept at executing strategies that attract new users. The ideal candidate should be enthusiastic about spearheading innovative projects and devising comprehensive plans to boost consumer awareness and lead generation. Leveraging all available resources and analytics, you will play a pivotal role in developing and executing tactics to identify and engage new target audiences effectively.

Some key tasks include

  • Working alongside marketing manager to conduct research, and perform in-depth statistical analysis of monthly subscriber numbers and growth trends (retention/remarketing/churn)
  • Conduct competitive research to identify product comparisons, competitive advantages, and potential opportunities (comparing all market OEs)
  • Forecast and track monthly subscriber numbers, conducting data analysis for growth insights
  • Develop innovative go-to-market ideas and a 24CY acquisition calendar to ensure a strategic approach to attracting new customers.

Required Skills/ Qualifications:

  • Pursuit of a Bachelor's degree (3rd and 4th year students Sales & Marketing) or in similar discipline

  • Able to work fulltime, 40 hours per week in Canada, and for 8 month term (2-3 consecutive semesters) starting May 2024

This position presents an excellent opportunity for a highly motivated, dynamic, and ambitious individual seeking to work in a thriving subscription business at GM Canada

Additional Description

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.  We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  

Accommodations (U.S. and Canada)

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Who we are

Two GM employees talking in hallway

Our Culture

Working at GM

Driven by innovation and creating an environment to inspire, we embrace the responsibility to make our world better, safer and more equitable for all

A mother and two children spend quality time together in their backyard after work

Total Rewards

A better tomorrow begins with you

From day one, we’re looking out for your well-being— at work and at home— so you can focus on realizing your ambitions

Join our team

We're ambitious. We’re committed. And we bring life’s passion to work. Get in touch with us to learn more about beginning your career at GM.

Explore our career opportunities Join our talent community
Join Talent Community
2023 WME 4X White Linkedin Award Diversityinc Award Just Award Bloomberg Award Readers Choice Awards