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Sr. Analyst, Loyalty Reporting and Insights

  • Location
    • Warren, Michigan
  • Schedule Full time
  • Posted


Hybrid , reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).

  • This role is categorized as hybrid. This means the successful candidate is expected to report to GM Warren Technical Center three times per week, at minimum
  • This Job may be eligible for relocation benefits

About the Role :

The position will be report to the Manager Loyalty program operations and will serve as an individual contributor. The General Motors loyalty mission is to create leading loyalty rewards and credit card programs that are customer first and drive emotional connections with its members via differentiated benefits, offers, experiences, and partnerships that elevate the customer experience, engage our members daily, and foster customer love, ultimately driving lifetime value.

The loyalty team is seeking a highly motivated, results driven, organized self-starter with strong analytical and technical skills, including data reporting/business intelligence.  The primary responsibility of this position is to support the multi-level performance reporting and data provisioning needs of the loyalty program (rewards and credit card). The role requires the ability to effectively support decision-makers and program staff through the design, production, maintenance, and distribution of a wide range of reporting and dashboarding deliverables. This role will work across loyalty team stakeholders to support short and long-term plans and decision-making.

If you’re a business savvy professional, highly skilled in finding and deriving insights through your strong analytical and technical capabilities, let us get to know you.

Key Responsibilities include, but are not limited to:

Reporting and Dashboarding Development and Maintenance:

  • Census and audit existing program and program component reporting
  • Port required reports into the new reporting environment
  • Evolve, design, and grow the next generation of data reporting and dashboarding for program
  • Work directly with business leaders and functional group owners to prioritize and build-out self-serve reports and dashboards
  • Provide ad hoc and business as usual (BAU) decision support outputs for leadership, including but not limited to trend Member enrollment tactics – by dealer, owned digital channels, external channels, etc.
  • Support the provisioning of key business metrics and SLAs
  • Own the production and distribution of deliverables both BAU and ad hoc
  • Responsible for curating data from multiple sources to create an analytical repository to measure the impact to Loyalty.

Tool Support:

  • Loyalty team business owner and expert on reporting and visualization tools (e.g., BI dashboards)
  • Assist in creating, maintaining, supporting the users of the program’s self-serve reporting/querying tool and data environment
  • Provide program leadership with multi-phased plan to grow and evolve program’s data and reporting production and outputs beyond the foundational and transactional
  • Create and maintain self-service PowerBI reports and dashboard capabilities around all loyalty program operational reporting.

Data Support:

  • Assist in the creation of the program’s reporting data mart
  • Collaborate with current source system owners and data support teams
  • Manage the data mart’s contents, architecture, and evolution across time to meet program needs
  • Model the financial impact of new loyalty program features/benefits/offers to support the business case.
  • Partner with loyalty, finance, and cross-functional team to develop and manage fraud prevention strategies
  • Manage the workflow of Adhoc requests, periodic reporting, and Loyalty analysis based on the impact to the division.
  • Assess the performance of new/piloted Rewards and Card perks, benefits, and experiences
  • Partner to establish long-term loyalty goal roadmap and loyalty program's goal setting across GM.
  • Collaborate cross-functionally on taxonomy and nomenclature governance work to support the enterprise goal of getting to “one version of the truth.”
  • Create and produce relevant and actionable metrics/KPI’s to drive and inform business decisions.
  • Lead the expansion of Loyalty KPI metrics to be inclusive of new technology and programs.
  • Communicate loyalty insights, strengths and weaknesses to upper management and other stakeholders and provide recommendations for program improvements.
  • Streamline recurring reporting to reduce the amount of time spent manually running reports and eliminate redundancies reports developed by external and internal vendors/business units.
  • Perform quantitative and qualitative analyses to support strategic projects and initiatives

Additional Description

Skills and Experiences:

  • Proven business acumen while also capable of self service when it comes to leveraging analytics to guide business outcomes
  • High competency with scripting languages (e.g. SQL), BI visualization tools (e.g. Power BI), and data manipulation (e.g. KNIME)
  • Expertise in developing and maintaining a model, business case, or similar
  • Be a problem solver and analytical thinker showing the ability to manage multiple responsibilities independently, and knowing when to escalate issues
  • Be a strategic thinker with the ability to execute tactically
  • Possess the ability to quickly learn, retain, and utilize a wide variety of information
  • Be able to build and maintain strong relationships and gain the trust and confidence of partners both internal and external to GM
  • Strong oral and written communication skills: (1) Effective communications up/down/across the organization (2) Effective business writer; able to provide a short synopsis and recommendation


  • 5+ years’ work experience in a related field.
  • Bachelor’s degree in Marketing, Economics, Business, Math, or Statistics; MBA plus.
  • Proficient in scripting languages (e.g. SQL), BI visualization tools (e.g. Power BI), and data manipulation (e.g. KNIME)
  • Proficiency in Siebel or Salesforce required
  • Excellent project management, analytical and problem-solving skills.
  • Strong ability to create, build and leverage relationships and effectively interface with all levels team members.
  • Willingness to roll up the sleeves to solve problems
  • Strong interpersonal and team interaction skills. Highly collaborative.
  • Strong detail orientation. High degree of initiative and results orientation.
  • Exceptional at prioritizing and focusing on the highest value opportunities
  • Proficient in MS Office Suite, modeling, data manipulation tools, and relational databases
  • Experience with Marketing, Credit Card, or Rewards Programs highly desired



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