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Community Digital Manager

  • Location
    • Shanghai, Shanghai
  • Schedule Full time
  • Posted

Description

Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

-  Ensure that all creative marketing materials adhere to strict brand guidelines.

-  Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

-  Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

-  Liaise with external vendors to execute promotional events and campaigns.

-  Maintain and update corporate creative content.

-  Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

-  Undertake related tasks as assigned.

Additional Description

Community Digital Manager

Qualifications:

1. Bachelor's degree or above, with at least 3 years of experience as an internet product manager.

2. Good at independent thinking and project management

3. Solid computer science foundation, able to seamlessly connect with technical teams.

4. Skilled in using data as the basis for product decisions.

5. Familiar with agile development processes.

6. Good communication skills, and ability to work well in a team and coordinate communication.

About the job

Community is the most important business sector for Premium Import in GM. We are building an unconventional community for the unique products and unique GM customers. Community is the foundation of consumers and prospects who share the same value. We are creating a platform to carry the business moving forward.

This role needs to understand customer insights from Chinese HNWIS to middle/upper class consumers. S/he will need to responsible for community operation.

Responsibilities

  • Based on business strategy and operation requirements, design user journey, collect and evaluate internal digital requirements to map overall and integrated proposal
  • Discover, analyze and summarize the internal digital platform integration requirements, output requirement documents, and fully support on the digital roadmap planning and optimization.
  • Drive the development department to complete process design, development, testing, deployment, and operation.
  • Responsible for project implementation, delivery, and operation, establish delivery plans, control delivery processes, and ensure timely completion of delivery objectives.
  • Understand industry development and continuously explore internal needs and propose corresponding solutions.
  • Handling necessary internal process

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.  We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  

Accommodations (U.S. and Canada)

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