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Vehicle Brand Strategy Manager

  • Location
    • Shanghai, Shanghai
  • Schedule Full time
  • Posted


Brand Asset Management

  • Support to develop and maintain brand assets including:
    Brand Visual Identity and guidelines.
  • Product Model, Trim & Color Naming.
  • Support to develop the brand strategy according to the business needs.
  • Work with cross-functional teams to ensure the brand consistency.

Product communication strategy

  • Support to develop the car model value proposition based on consumer insight, market research and competitor insights analysis.
  • Support to develop product all lifetime campaign strategy based on consumer insights and product value proposition.
  • Support to develop the product communication strategy and cooperate with multifunction to set the competitor/ target audience definition.
  • Product communication creative direction development according to communication strategy.

      Campaign Project Management

  • Co-ordination Internal Omni channel for the brand consistency with confirmed campaign strategy, objective, and milestone.
  • Provides leadership within the agency and monitors work scope against all variables.
  • Determines project risk on an on-going basis, escalates issues as needed.
  • Provide and maintain projects status – support to liaising with all teams, to provide accurate updates of project statuses.
  • Fully understand the marketing strategy and creative concept.
  • Act as the key stakeholder on all assigned projects to ensure campaign success.
  • Monitoring and enforcing project constraints (schedule / scope / resources)
  • Drive projects to final stages of completion by keeping the team both on track and highly motivated.
  • Reviews WIPs and final reports. 

Additional Description

Financial & Administrative

  • Manage vendors on assigned projects - create purchase orders, monitor actual vs. budgeted costs, manage payment process.
  • Monitor all internal and external costs for assigned projects.

Creates and maintains all project backup, status reports, PO’s, estimates, schedules, change orders, technical and any other associated backup.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.  We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  

Accommodations (U.S. and Canada)

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From day one, we’re looking out for your well-being— at work and at home— so you can focus on realizing your ambitions

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