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Retail Marketing Manager

  • Location
    • Shanghai, Shanghai
  • Schedule Full time
  • Posted


Work Arrangement
This role requires an employee to be onsite on a full time basis.
The Role
Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

-  Ensure that all creative marketing materials adhere to strict brand guidelines.

-  Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

-  Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

-  Liaise with external vendors to execute promotional events and campaigns.

-  Maintain and update corporate creative content.

-  Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

-  Undertake related tasks as assigned.
What You’ll Do
This position reports to Premium Import Marketing Manager.
This position is responsible for design and manage offline events for community engagement and tribe activations.
Leading the development of the brand’s experiential strategy and implementation for Community. Build engaging experiences that drive desired interests and sales conversion.  
Manage annual plan and budget.
Manage leading retainer, setting KPI, performance monitor and daily business management.
Support on development and implementation of innovative GTM practices.
Champion performance and KPI led marketing practices.

Additional Description

Your Skills & Abilities (Required Qualifications) ​​   
Experienced marketer with 10 plus years of experience. Demonstrated ability of result-driven project managing and event execution.
Proven strong understand and capability on retail marketing and sales event. 
Hands on experience and Problem resolution. 
Positive attitude and teamwork. 
Intimate understanding of luxury business, luxury lifestyles and high net worth customers.
Hands on operational experience with marketing management. 
Native understanding of digital ecosystems including commerce, social, CRM, KOL, marketing is a plus.
Both Chinese and English as working language.
What Will Give You a Competitive Edge (Preferred Qualifications)
Ability to work in a start-up environment where personal initiative and independence is paramount for success.
Ability to concept new processes that disrupt conventional practices. 
Excellent communication and collaboration skills.
High level of analytical ability where problems are unusual and difficult.
Exceptional personal communication skills in dealing with highly successful and influential customers.
Restless self-motivator.
Results driven. 
Unapologetic perfectionist.
Exceptional taste and judgement.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.  We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  

Accommodations (U.S. and Canada)

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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From day one, we’re looking out for your well-being— at work and at home— so you can focus on realizing your ambitions

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