Creative Designer – Brand and Brand Strategy

Description

Work Arrangement:

This role is categorized as onsite. This means the successful candidates is expected to report to the Tech Center in Warren, MI on a full-time basis

The Role

The General Motors Creative Design organization is accepting applications from curious, passionate, and collaborative designers. We are looking for highly motivated, determined problem-solvers with a rigorous attention to detail for our two Creative Designer roles in Brand and Brand Strategy . Be a partner and help influence the future direction for brand tonality, visual communication and strategy for the Global Chevy brand.

The General Motors Design organization is transforming the future of transportation and mobility solutions. This is an incredible opportunity to be part of a team that is impacting the future of young people, as well as building the diverse talent pipeline for GM Design!

The Creative Designer – Brand and Brand Strategy will support the Design Manager – Vehicle Brand Essence working across GM Design, GM Marketing, GM Communications, UX, and support dialog with creative agency activities.

This role requires the submission of a portfolio. Please see instructions below.

What You'll Do:

• Report to the Executive Directors of Global Chevy, to propose, elevate and execute a creative and consistent branded visual expression and experience, for all non-vehicle product consumer touch points (full sensory touchpoints)
• Support creative collaboration and curation to develop the brand - brand image, Brand Visual communication, brand tonality and experience.
• This highly creative and independent thinker is driven by a passion for brand and the possibilities of ‘what can be’. A powerful storyteller, they provide support for engaging key partners internally (marketing, communications, UX marketplace) and partners externally (agency) to realize an artful and authentic expression for the brand holistically.
• Every consumer touchpoint is an opportunity for a positive customer experience with an aesthetic that reinforces the brand with consistency. From 3D displays to 2D print and digital, to point of sale merchandise and product, events, sponsorships and advertising for example. The look and expression of each touchpoint is designed with intention and visual integrity.
• Th is role is responsible for supporting collaboration and unity for the success of the brand by guiding the aesthetic direction in a cluttered landscape of visual noise and experiences. They see clearly the road ahead engaging, navigating and planning creative strategies to set the tone and reinforce the brand.
• They make sense of ambiguity and execute with agility.
• Creatively articulates the brand and future state
• Has line of sight for consistency in execution for all brand touch points
• Understands consumer insights, trends in all things brand, retail, media, event and experience
• Brings partners together to collaborate and foster a vision, tonality and strategy for the brand
• Supports development and communication of brand and tracks execution
• Creates viz-comm and strategy tools for the brand eg look book
• Plans opportunity and strategy for events, communication, sponsorship including below and above the line advertising
• Suggests key brand co collaborators, partners and sponsorships
• Supports link between design, marketing, communications, UX marketplace including agencies
• Works with design internal groups including Industrial Design, GCV, Branded Advance Managers, UX
• Prepare and coordinate brand shows as required
• Prepare and coordinate Executive Director/VP brand focused meetings, set agendas to ensure high impact topics, follow on action item
• Create material to support reviews and ideas
• Flexibility with changing work hours as required
• Domestic and International Travel as needed (5-10%)

Additional Description

Your Skills & Abilities (Required Qualifications) :

• Highly creative – knows how to decipher what is on point for brand and direct and maintain
• Articulate storyteller and master communicator - visual, written and verbal
• Provides critical feedback representing the brand
• Understands 2D and 3D
• Attention to detail in every aspect
• Ability to create a vision and strategy
• Is curious about the world and culture and can decipher insights contributing to work and outcomes
• Influences
• Collaborates
• Independent and team player
• Effectively manages tasks and time
• Degree in Design or related field or commensurate experience
• 3+ years of experience in Design or creative organization
• Experience leading projects across large scale projects.

PORTFOLIO SUBMISSION INSTRUCTIONS  
 
To be considered for this position, you will need to submit a portfolio in addition to your resume and profile. We strongly recommend linking your online portfolio in the "website" section of the application as we are able to access much larger files that way. If your portfolio is not available online, please follow the instructions below to upload your portfolio as a separate attachment as you did with the resume.   Please NO dropbox files or Google docs.
 
1. Save your portfolio as a pdf document 
2. Name your portfolio your LAST NAME, FIRST NAME. Example: Candidate name is John Smith. Portfolio pdf file name is: Smith, John.pdf 
3. Upload as an attachment - you may have to condense the file.  

DISCLAIMER: The Works included in your Career Portfolio must not be subject to any non-disclosure and/or confidentiality agreement. If the Works in your Career Portfolio are owned by your current or former employer, or by any other Third Party, there must be an express written consent from the Owner allowing the Works to be included in your Career

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. 

Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.  We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

Equal Employment Opportunity Statement (U.S.)

General Motors is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  

Accommodations (U.S. and Canada)

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.