Description
Main responsibilities are:
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Working with Regional Product team, develop the Annual Regional Marketing Plan and adjustments if needed based on business results and kpi’s for the product platform for South America
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Coordination of the communication process guidelines, such as one-pager, positioning and campaign
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Development of the Regional Master Campaign for the platform, from the one single Briefing up to getting the Campaign ready, involving the different Markets, negotiating with them, and finding the best consolidation of the regional needs
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Ensure projects involvement of content, media, digital and agencies
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Interaction & Instruction to all Marketing teams of the region regarding the product platform
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Ensure product platform alignment with Chevrolet Brand Essence
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Ensure Global and Regional Assets maximization, from the briefing to the final usage
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Coordinate regional budget control of the product platform, from the needs to the final production, including internal transferences if needed searching cost efficiency
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Additional Description
Requirements:
- Degree in Advertising, Communication, Marketing, Administration or related, ]
- English advanced (mandatory), spanish desirable
- Experience in corporative events, cultural productions or similar
- Experience in working with events suppliers or agencies.
- Proactivity, organization, discipline, strategic vision, result orientation, interpersonal relationship, teamwork.
- Previous experience with automotive industry or motor sports is an differential
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