Marketing Development Specialist

Description

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Marketing Development Specialist will support the Global Marketing Development Manager by executing initiatives that foster professional growth, skill-building, and organizational cohesion within the global marketing team. This role will be critical in coordinating and delivering engagement activities, managing communication channels, and ensuring alignment with the company’s global marketing development goals. The ideal candidate will demonstrate strong project management skills, creativity, and adaptability to contribute to a culture of continuous improvement, curiosity and engagement across marketing disciplines.

Key Responsibilities include:

• Support Marketing Engagement Initiatives : Assist in the planning, execution, and communication of global engagement programs and events, including training sessions, culture-building initiatives, and marketing workshops while maintaining US and Global calendars.
• Marketing Development Roadmap : Manage logistics and coordination for marketing development activities, such as The GM Marketing Way (Way2Grow) global training, onboarding programs, marketing skill training, and cross-functional workshops, Way2Grow processes to ensure smooth and consistent delivery.
• Resource Management : Develop and distribute print and digital educational and training materials, including guides, newsletters, and one-pagers, to support global marketing teams in their development goals.
• Marketing Learning Partnerships: Partner with external ecosystem of learning partners to identify and support the marketing development roadmap.
• Workplace of Choice Coordination: Coordinate monthly committee meetings, assemble action plans, summarize leadership talking points, lead workstreams and reporting of progress against quarterly goals.

Additional Description

Required Qualifications:

• Bachelor’s degree
• Minimum of 1-3+ years of experience in marketing, talent development or employee engagement.
• Strong project management skills with an ability to handle multiple tasks and prioritize effectively.
• Excellent verbal and written communication skills, with a demonstrated ability to work collaboratively across regions and functions.
• Familiarity with digital platforms for engagement and content sharing, such as SharePoint, Viva, or other similar tools.
• Proactive problem-solver with a high attention to detail and a commitment to continuous improvement.

Join Us : At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. 

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations (U.S. and Canada)

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