Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week. reporting to the National Marketing Manager, the Marketing Segment Manager (MSM) monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the holistic Brand portfolio of ICE vehicles along with the Brand’s Electric Vehicle portfolio. There are 3 positions available:

Marketing Segment Manager - GMC, SUV’s Mid Truck
Marketing Segment Manager Cadillac
Marketing Segment Manager Chevrolet Truck – Full size SUV, Mid Truck and BrightDrop

Key Responsibilities

Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans
Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment
Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, packaging, pricing and volume.
Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs
Assist in the execution of flawless product launches
Laisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
Develop impactful sales, marketing and training tools for field staff and dealer personnel
Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)
Be a subject matter expert on all vehicles within the Brand product portfolio
Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
Develop unique Canadian brand positioning as required

Additional Description

Required Skills and Experience

Post Secondary Education required
University degree (Bachelor of Commerce / Business with major in Marketing an asset)
5+ years of relevant/similar experience
Demonstrated strong communication and collaboration skills
Demonstrated interpersonal skills and ability to lead and influence various groups and levels
Demonstrated strong organization & analytical skills
Demonstrated ability to lead and manage
Demonstrated strength in Microsoft office - Excel and PowerPoint
Willingness to travel

Preferred Skills and Experience

Previous field sales experience considered an asset
Previous marketing experience considered an asset
Bilingual (English/French) considered an asset

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.