Saltar al contenido principal

Senior Community Manager

  • Ubicación
    • Shanghai, Shanghai
  • Cronograma Full time
  • Publicado

Descripción

Contribute to the strategy of seeding the correct brand message across the global organization, dealerships, media outlets, agencies, etc.

-  Ensure that all creative marketing materials adhere to strict brand guidelines.

-  Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

-  Lead the development of creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

-  Handle external vendors to execute promotional events and campaigns.

-  Manage the creation and portfolio of corporate creative content.

-  Build and maintain relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

-  Lead a team or GM staff and/or agency staff. Mentor, develop, and coach talent.

-  Undertake related tasks as assigned.

Additional Description

About the job

Community is the most important business sector for Premium Import in GM. We are building an unconventional community for the unique products and unique GM customers. Community is the foundation of consumers and prospects who share the same value. We are creating a platform to carry the business moving forward.

This role needs to understand customer insights from Chinese HNWIS to middle/upper class consumers. S/he will need to responsible for community operation, including online and offline activities.

Responsibilities:

User Operation:

  • Target Audience analysis base on big data
  • Online membership recruitment
  • Consumer engagement online and offline
  • Referral program and reactivation
  • Leads generation and sales conversion

Content Operation:

  • Community journey design and development
  • Social & Seasonal campaign development and execution
  • Social sentiment analysis, and social crisis management
  • Website, Weibo, WeChat, Douyin, Topnew, Red and etc content maintenance
  • Campaign support with cross functions
  • Co-marketing and co-branding with partners

IT Operation

  • Design user follow
  • Prepare development requirement document
  • Working with cross function and agency to prepare Business Analysis
  • Digital tracking and analysis

Qualifications:

  • Bachelor's degree in Communication, Marketing, Economic, Information Technology, and other related fields or equivalent practical experience.
  • 4 - 8 years of relevant work experience in Marketing Communication, Digital, Social, PR, CRM, or related quantitative field.
  • Outstanding skills on communication and comprehension
  • Significant experience/strength with knowledge of social network, customer relations.
  • Ability to interact effectively with people and work in a collaborative, time sensitive and self driven environment
  • Luxury or Fashion Consumer products and/or automotive industry experience

Como contratamos

Este es un ejemplo de un contenido de trabajo común que se puede mostrar en la parte inferior de cada descripción de trabajo. Se agrega en el CMS y luego se muestra en cada trabajo. Se puede utilizar para complementar el contenido del trabajo que proviene del ATS.

Egestas faucibus lacus a ac aptent ac condimentum risus iaculis a parturent a enim suscipit semper hendrerit feugiat suspendisse lobortis facilisis vel at dolor ornare rutrum a elementum mi. Rhoncus mollis curae penatibus scelerisque suspendisse faucibus phasellus porttitor maecenas amet a amet hac facilisi a urna a vestibulum vestibulum maecenas per adipiscing ultrices.

Buscamos a los innovadores

Quienes somos

Two GM employees talking in hallway

Our Culture

Working at GM

Driven by innovation and creating an environment to inspire, we embrace the responsibility to make our world better, safer and more equitable for all

A mother and two children spend quality time together in their backyard after work

Total Rewards

A better tomorrow begins with you

From day one, we’re looking out for your well-being— at work and at home— so you can focus on realizing your ambitions

Únete a la comunidad de talentos

Conozca las próximas oportunidades profesionales y eventos en Pendulum

Únete ahora
A scene of people in an office

Únete a la comunidad de talentos

Somos ambiciosos. Estamos comprometidos. Y traemos la pasión de la vida al trabajo. Comuníquese con nosotros para obtener más información sobre cómo comenzar su carrera en GM.

Buscar Oportunidades de Carrera Únete a nuestra Comunidad de Talento
Join Talent Community
2023 WME 4X White Linkedin Award Diversityinc Award Just Award Bloomberg Award Readers Choice Awards