Descripción
The Digital Marketing Sr Analyst ill be responsible for:
• Plan and describe requirements and standards for our Marketing Conversational Tools improvements, managing the Product backlog.
• Champion the customer experience of the Product.
• Ensure projects alignment and timeline through proper project management.
• Provide the Developer Team assets and requirements according to GM guidelines and the project deadlines.
• Manage the Vendor and its technical team: UX, Developers and AI (Artificial Inteligence) Analysts.
• Working very closely with our partners across GM, including: Content team, Product team, Dealer Digital Program and agencies.
• Prepare project documentation and presentations to GM Global Team (USA) and to South America forums.
• Support the Dealers and the Field & Regions Sales Team members who support the Dealers, providing them performance data and training content; helping them to analyze that data and implementing the best practices regarding our Conversational Tools adoption and answering their questions and issues
#LI-AS
Additional Description
Qualification
• Bachelor’s degree (Business, Marketing, Technology).
• Experience working with Customer Experience Design and IT required.
• Demonstrated understanding of Marketing Funnel and Lead management.
• Familiarity with Project Management processes, strategies, and methods
• Knowledge of agile methodologies would be helpful in this position
• Excellent time management and organizational skills
• English (advanced) is essential and Spanish will be a plus
#LI-AS
Como contratamos
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