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Digital Marketing Sr Analyst

  • Ubicación
    • São Caetano do Sul, São Paulo
  • Schedule Full time
  • Publicado


The Digital Marketing Sr Analyst ill be responsible for:

•  Plan and describe requirements and standards for our Marketing Conversational Tools improvements, managing the Product backlog.

• Champion the customer experience of the Product.

• Ensure projects alignment and timeline through proper project management.

• Provide the Developer Team assets and requirements according to GM guidelines and the project deadlines.

• Manage the Vendor and its technical team: UX, Developers and AI (Artificial Inteligence) Analysts.

• Working very closely with our partners across GM, including: Content team, Product team, Dealer Digital Program and agencies.

• Prepare project documentation and presentations to GM Global Team (USA) and to South America forums.

• Support the Dealers and the Field & Regions Sales Team members who support the Dealers, providing them performance data and training content; helping them to analyze that data and implementing the best practices regarding our Conversational Tools adoption and answering their questions and issues


Additional Description


• Bachelor’s degree (Business, Marketing, Technology).

• Experience working with Customer Experience Design and IT required.

• Demonstrated understanding of Marketing Funnel and Lead management.

• Familiarity with Project Management processes, strategies, and methods

• Knowledge of agile methodologies would be helpful in this position

• Excellent time management and organizational skills

• English (advanced) is essential and Spanish will be a plus


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