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Digital Retail Manager

  • Ubicación
    • Shanghai, Shanghai
  • Cronograma Full time
  • Publicado


Roles & Responsibilities:

Annual Scope:

  • Develop in-depth understanding of GMPI business and its overall operations.
  • Tactical campaigns calendar planning and optimizations (both digital retail + in-store merchandise display+activities).
  • Annual KPIs setting and estimation.
  • Annual budget rolling forecast and accuracy.
  • Annual inventory rolling forecast and accuracy.
  • Annual operations efficiency optimizations planning.
  • Annual agency SoW and KPIs development.
  • Co-work with Merchandise Manager and Customer Satisfaction team on the annual operations requirements of Giveaway and Goodwill/Compensation scope.
  • Co-work with Partnership team to identify suitable partners or brands to kickoff collaboration discussions.
  • New channels/platforms planning, scouting innovative practices from retail industry as well as new digital channels or technology opportunities and constrains.
  • Lead market analytics to understand market trends identifying the next growth opportunities or to address business needs. Regular and ad-hoc market update or competition report required and on demand.
  • Pitch activations planning.
  • Digital Retail Team development planning (headcount planning).

Daily Operations Scope:

  • Monthly budget usage tracking and management.
  • Monthly payments and accruals tracking, reporting and process related works required.
  • DR activation campaigns development, implementation, tracking and monitoring.
  • Implementation and management of in-store merchandise display+activities.
  • Regular stock-taking based on Finance/Audit requirements.
  • Development and management of digital retail members.
  • Track, monitor and grow sales of all products and services (excluding new and re-sale vehicles) on DR platforms.
  • Daily operations running, management, optimization, monitoring and reporting.
  • Management of TP Operations Agency on operations executions.
  • Co-work with Merchandise Manager and Customer Satisfaction team on the operations works of Giveaway and Goodwill/Compensation scope.
  • Platform relations building for resources reservations (especially public domains).
  • Co-work with Partnership team on discussions and negotiations with suitable partners or brands to develop innovative and attractive products or campaigns.
  • Regular close communications and follow-ups with BI team on data tracking, analytics and dashboard/reporting generation.
  • Regular close communications and follow-ups with Digital Product and IT Development teams on detailed requirements map-out, testing (e.g. UAT, SIT, etc)
  • Developing of content, creatives for both promotions and POSM.
  • Ensure synergy and effective communications with cross teams (Marketing, GMPI and GM China).
  • Monthly recon with Finance and Tax teams.
  • New channels/platforms development.
  • Continual optimizing of development of required middleware and backend systems iterations.
  • SOP optimizations.
  • Develop new related SOPs whenever necessary.
  • Lead all related pitches, work on all required processes and develop all related documents (such as SoW, scoring grids, etc).
  • Digital Retail team headcount recruitment.
  • Digital Retail team trainings and skills upgrading.

[Additional Description]


  • Highly organized, detail oriented and focused on quality control and execution efficiency.
  • Ability to confidently champion innovative ideas and approaches.
  • Understanding of business process management, concepts and techniques, including process design and cost analysis.
  • Team player who can successfully collaborate cross-functionally to drive results.
  • Effectively work and manage agency partners and suppliers.
  • Strong customer centric thinking and proactiveness toward both external customers and internal clients.
  • Strong sense of urgency and ability to move projects forward at a quick pace.
  • Ability to make quick decisions with incomplete or ambiguous data. Able to make sound decisions based on a combination of analysis, wisdom, experience and judgement.
  • Highly effective presentation skills: one-to-one, small and large groups with peers and bosses, internal and external of the organization.
  • Ability to identify issues/opportunities and develop solutions and recommendations.
  • Ability to effectively manage multiple assignments utilizing highly efficient time management.
  • Ability to break down barriers and quickly achieve high impact progress within a bureaucratic organization.
  • Ability to work well in a complex team environment and marshal resources (people, funding, material, support, etc) to get things done; uses resources effectively and efficiently.
  • Ability to work under pressure independently and be flexible in working hours.
  • Ability to travel.

Skills & Knowledge:

  • Strong critical thinking skills.
  • Strong meeting facilitator – inclusive.
  • Outstanding project management capability.
  • Good priority setting.
  • Good MS Office skills (especially but not limited to PowerPoint, Excel, Word, Outlook).
  • Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
  • Able to work efficiently both solo as well as collaborative teamwork.
  • Good command of written English.
  • Good command of spoken English is a plus.


  • Positive, proactive, resilient, self-motivated, passionate, dare to try, out-of-box thinking, solutions finder, respectful and cheerful.


  • Must have minimal 4-5 years of strong digital retail, e-commerce ecosystem setup (zero to one) and operations management strategy and hands on experience in premium auto or premium brands or services (e,g, 5-star hotels/resorts or airlines, etc).
  • 2-3 years of international 4A Media or Digital agency experience is a plus.
  • Strategic-thinking and implementation experience in premium auto or premium brands or services is preferred.
  • Proven track record of delivering large-sale digital initiatives from conception through completion.
  • User-focused and result-driven. Proven analytical and quantitative skills with the ability to use data to drive prioritization and business cases.
  • Mastering of agile methodologies.
  • Ability to seamlessly work across functional and organizational boundaries with a reputation for influencing an earning trust across levelled and organizations (teams incl. Sales, Marketing, Brand, Customer Experience, Customer Engagement, IT/Operations, Purchase, Legal, Cyber Security, etc.).
  • Demonstrated strong verbal and written communication and presentation skills, including an ability to effectively communicate with both business and technical teams. Proficiency in multi-cultural environment.
  • Excellent interpersonal skills. Leadership/Team spirit/Collaborative mindset.
  • Proven ability to work with senior management.
  • Education:  BA above /Master

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar.  Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades.  Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido. 

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.


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