Descripción

Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

The Team:

Working for General Motors means leading the way for world-class vehicles and technology. The Marketing team consists of many fields including Global Marketing, Brand Marketing, Product Marketing, Motorsports, Advertising, Content Development, Digital, Media and Experiential.

What You’ll Do:

As a vital part of the team, you will have an opportunity to work across one of these functions and help with key projects. Many projects include working on key vehicle launches, messaging new technology, creative development, sale optimization initiatives and many more exciting opportunities. You will work cross-functionally and be a key team member in a fast-paced and highly engaging environment.

How You’ll Make an Impact:

Position could reside in one of the following marketing departments:

Product Marketing

Collaborate with a Product Manager and other Product Marketing team members on elements such as:

Identify key customer insights to enable future product content direction
Assist in researching and recommending future product option offerings
Collaborate with Marketing, Engineering, Manufacturing, Pricing, and Design teams to deliver on GM’s Zero Crashes, Zero Emissions, and Zero Congestion vision

Motorsports

Monitor Motorsports trends and keep relevant team advised
Attend event and tradeshows
Competitive research and market analysis
Ability to travel frequently
A love for racing!

Brand Marketing :

Develop Brand strategy and perform associated research
Plan and implement cross-tier media
Creative campaign development/production
Assess trends and perform competitive deep dives
Support social platforms and influencer marketing
CRM planning and execution
Website oversight: content development, optimization

Global Marketing Services :

Support GM’s digital and emerging media strategy, e.g., advanced TV, addressable media, dynamic creative, etc.
Identify and explore emerging media trends
Support core digital media operation activities, e.g., digital ad quality, etc.
Plan GM’s participation in eSports and gaming

Performance Driven Marketing :

Perform data analysis to deliver marketing insights to brands and digital services
Leverage marketing technology to support personalization and improve performance
Support consumer demand generation through media and activation strategies

Digital Business Team :

Drive growth of app-based services
Support subscription business model
Promote connected services/in-vehicle technologies

[Additional Description]

Required Qualifications :

Pursuit of an MBA focused in: Marketing, Advertising, Marketing Research, Data Analysis and Analytics, Performance Marketing, or Marketing Technology
Must be graduating between December 2025 -June 2027
Able to work full-time: 40 hours per week during the summer months

What will give you a Competitive Edge (Preferred qualifications)

Demonstrates leadership in field of study, extra-curricular activities, or service organizations
Consistently demonstrate innovative thinking that is customer-centric
Outstanding interpersonal and relationship leadership skills to effectively collaborate with varying levels of the organization
Excellent written and verbal communication skills and the ability to distill sophisticated subjects to a wider audience
Partnership and teamwork skills and ability to learn from and share knowledge with co-workers
High level of integrity, ability to deal with ambiguity, takes initiative/self-directed
Evidence of strong character with honesty, accountability and trust
Excellent project management skills with a proven track record of balancing multiple projects at a time

Start dates for this internship role are May & June of 2025.

Compensation:

The salary range for this role is $6,200 - $6,700 monthly, dependent upon class status and degree.
GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2025 Student Program.

What you’ll get from us (Benefits):

Paid US GM Holidays
GM Family First Vehicle Discount Program
Result-based potential for growth within GM
Intern events to network with company leaders and peers

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a Careers.Accommodations@GM.com o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.