Marketing Segment Manager

Descripción

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week. reporting to the National Marketing Manager, the Marketing Segment Manager (MSM) monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the holistic Brand portfolio of ICE vehicles along with the Brand’s Electric Vehicle portfolio. There are 3 positions available:

Marketing Segment Manager  - GMC, SUV’s Mid Truck
Marketing Segment Manager   Cadillac  
Marketing Segment Manager   Chevrolet Truck – Full size SUV, Mid Truck and BrightDrop

Key Responsibilities

• Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health

• Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans

• Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment

• Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, packaging, pricing and volume.

• Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs

• Assist in the execution of flawless product launches

• Laisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives

• Develop impactful sales, marketing and training tools for field staff and dealer personnel

• Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)

• Be a subject matter expert on all vehicles within the Brand product portfolio

• Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy

• Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis

• Develop unique Canadian brand positioning as required

[Additional Description]

Required Skills and Experience

• Post Secondary Education required

• University degree (Bachelor of Commerce / Business with major in Marketing an asset)

• 5+ years of relevant/similar experience

• Demonstrated strong communication and collaboration skills

• Demonstrated interpersonal skills and ability to lead and influence various groups and levels

• Demonstrated strong organization & analytical skills

• Demonstrated ability to lead and manage

• Demonstrated strength in Microsoft office - Excel and PowerPoint

• Willingness to travel

Preferred Skills and Experience

• Previous field sales experience considered an asset

• Previous marketing experience considered an asset

• Bilingual (English/French) considered an asset

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar.  Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades.  Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido. 

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.