Integrated Insights & Performance Specialist

Descripción

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

The Integrated Insights & Performance Specialist , (4 positions Available) for the Cadillac, Buick, Chevrolet and GMC Brands will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams and channels on strategies supporting audience planning and cross-channel test-and-learn initiatives. The candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives.
 
You should have a passion for delving into marketing data to find patterns and develop actionable insights from complex, cross-channel marketing campaigns.

Performance Marketing & Data-Driven Decision-Making

• Build integrated, cross-channel, Monthly Market Review decks and post campaign reports with actionable insights that help brands and media teams make the right marketing decisions

• Develop strong marketing insights gleaned from cross-channel campaigns including paid search, programmatic display and video, paid social, streaming and linear TV, earned and owned media, site performance and CRM, partnerships and sponsorships

• Supports the design, documentation, and execution of performance marketing strategies that deliver measurable results.

• Uses analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and help refine strategies based on performance insights.

• Use performance dashboards to track KPIs, share actionable insights with the broader team, and help coordinate the implementation of new performance marketing strategies.

• Stay informed about industry trends and help identify new performance opportunities to keep campaigns competitive.

Collaboration and Integration

• Work cross-functionally with team members in paid media, website, CRM, Marketing Strategy Intelligence, and website optimization to help align efforts and support cohesive performance goals and optimize campaign assets

• Develop and manage cross-channel test-and-learn plans that provide insights to enhance campaign performance and efficiency.

• Work with channel-specific leads (e.g., paid media, CRM, social, web) to help define performance approaches and tests that align with business objectives.

• Assist in tracking, analyzing, and communicating key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

• Works alongside media planning team and supports audience segmentation and planning to help ensure marketing efforts target the most relevant customer groups.

• Works with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.

• Helps integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.

• Assists analytics teams in refining audience strategies using data-driven insights.

[Additional Description]

Qualifications

• Post Secondary Education required, in Marketing, Communications, Advertising, Analytics or a related field

• Bachelor’s degree in Marketing, Communications, Advertising, Analytics or a related field Preferred

• 3+ years of experience in working with programmatic advertising & media campaigns – especially in insights and analysis development  

• Experience in an omni-channel, multi-brand performance media setting

• Experience working with diverse internal marketing teams and outside agency partner and media vendors

• Ability to understand data sources within cross-channel marketing eco-system

• Ability to communicate and synthesize ideas for both external and internal teams

• Working understanding of programmatic media strategies, KSI development and tactics present in a modern media organization.

• Strong collaboration, prioritization, project, and time management skills

• Advance proficiency in Excel & PowerPoint. PowerBI proficiency is preferred

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar.  Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades.  Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido. 

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.