Digital Platform Manager

Descripción

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.

The Digital Platform Manager reports to the Head of Digital & Customer Engagement at General Motors leading website, ecommerce, UI/UX strategy and ensuring world-class digital properties across research, shopping, and brand experiences. This role is responsible for overall website strategy, prioritization, execution, and best practices, optimizing site performance and overseeing content production to support product launches and brand announcements.

The position requires strong leadership skills to manage direct reports and external agencies, as well as cross-functional collaboration. Ideal candidates should have a diverse digital marketing background, product management experience with high-traffic consumer websites, strong UX design understanding, and a passion for metrics-driven performance.

KEY RESPONSIBILITIES
 

Strategy and Leadership

• Develop and execute overall brand website strategy to drive sales and meet customer needs.

• Lead execution across key digital channels, including websites and ecommerce tools.

• Manage day-to-day processes, timelines, and external / internal relationships.

• Collaborate with cross-functional teams to deliver effective solutions and drive KPIs.

• Work closely with global & local development teams and share best practices for execution

User Experience and Innovation

• Define features and functionality to showcase brand story and products effectively.

• Advocate for users through industry best practices, usability research, and customer insights.

• Initiate and evaluate requests for website changes to features, functionality, flow, and content.

• Lead global innovation and experience optimization efforts across markets.

• Lead content personalization initiatives across websites

Cross-functional Collaboration

• Interface with Product Marketing, MarTech, Marketing Applied Science, Media & Customer Lifecycle Management teams.

• Coordinate with design, technology, and MarTech teams to ensure effective feature delivery – with a focus on Test & Learn, experimentation to optimize content and features.

• Manage GM Partner Coordination (OnStar, Certified Service, Envolve, etc.).

• Work with global teams to ensure consistent brand experiences in customer execution.

Performance Optimization

• Establish and track KPIs, regularly reviewing analytics to provide actionable insights.

• Manage usability studies, competitive audits, and benchmarking studies.

• Prioritize features and bug fixes based on business needs and value.

• Oversee budget management for digital initiatives.

• Manage SEO implementation across site.

Content Strategy and Management

• Lead content development and optimization for websites, digital brochures, and related platforms in partnership with advertising and Content teams.

• With a focus on personalization, ensure content is generated to reflect user journeys and managed via DAM

• Manage vehicle model pages, shopping tools, and model-year changeover rollouts – focusing on a partnership with Technology and Engineering teams to deliver clear functionality and streamlined experiences.

• Ensure asset development (photos, videos, CGI) for engaging vehicle and brand content is delivered timely by relevant teams.

• Provide brand retail support for offers, incentives, and communications optimization.

• Work with media teams and creative agencies to develop content for enhanced SEO

[Additional Description]

QUALIFICATIONS

• Bachelor's degree with 10+ years of digital marketing experience.

• Strong background in UX design and digital product management for consumer-facing websites.

• Excellent project management and analytical skills.

• Familiarity with leading Content Management (CMS) systems – specifically Adobe Experience Manager or similar

• Ability to present to senior leadership and dealership partners on a regular basis

• Experience leading a team and delegating workload

• Experience with digital content management systems, usability testing, and A/B testing.

• Proven ability to lead agency partners and cross-functional teams in large organizations.

• Strong understanding of digital creative, media, and measurement practices.

• Global market experience and budget management skills.

• Excellent written and verbal communication skills.

• Automotive and luxury brand experience is a plus.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar.  Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades.  Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido. 

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.