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Social Marketing Manager

  • Emplacement
    • Shanghai, Shanghai
  • Horaire Full time
  • Posté

Description

Contribute to seeding the correct brand message across the global organization, dealerships, media outlets, agencies, etc.

-  Ensure that all creative marketing materials adhere to strict brand guidelines.

-  Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

-  Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

-  Liaise with external vendors to execute promotional events and campaigns.

-  Maintain and update corporate creative content.

-  Build and maintain relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

-  Undertake related tasks as assigned.

[Additional Description]

Qualifications:

  • Bachelor's degree in Communication, Marketing, Economics, Information Technology, and other related fields or equivalent practical experience.
  • 8+ years of relevant work experience in Marketing Communication, Digital, Social, PR, CRM, or related quantitative fields.
  • Outstanding skills in communication
  • Significant experience/strength with knowledge of
  • Ability to interact effectively with people and work in a collaborative, time-sensitive and self-driven environment
  • Luxury or Fashion Consumer products and/or automotive industry experience
  • Fluency in English and Chinese, both oral and written

Responsibilities

  • Understand the trend, keep in the edge of social topics
  • Be creative and pioneer on content development and ideas
  • Creates marketing and social communication campaigns and strategies, including budget planning, content ideation, and implementation schedules
  • Ensures brand consistency in marketing and social communication messages by working with various company department members, including advertising, product development, and brand management
  • Develop /manage annual content calendar for brand own media platform to dial up brand-level communication; support each campaign awareness and engagement with target segments.
  • Organise live broadcasting for internal meetings, community events, launch events, roadshows and auto shows.
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization
  • Regularly monitor social media trends, market insights, explore new digital media platform and tools, and competitor information acquirement.
  • • Work cross internal stakeholders and external agencies to ensure content plan alignment, execution quality and on-time delivery.

About the job

You will be responsible for all social platforms and customer touchpoints in this job. And responsible for marketing communication campaign. Therefore, you need to be innovative and creative with the latest social topics and trends.

It would be best to have curiosity and passion about digital marketing, stay abreast of industry news, best practices and emerging trends and capabilities.

Understand future technologies, including Blockchain, NFT, Ethereum, Metaverse.

You will work with agency partners and cross functions in North America to build a social ecosystem for potential customers. But, again, viral and social communication will be leading the key message to the market.

You will be responsible for online butler service, sCRM, and working with the data team to find solutions based on data.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.