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Assistant Marketing Manager, Super Cruise and ADAS

  • Emplacement
    • Warren, Michigan
  • Horaire Full time
  • Posté

Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.

The primary purpose is to provide support and oversee the lifecycle management of General Motors’ advanced driver-assistance system (ADAS) technology, such as Super Cruise, including development and execution of the marketing strategy through positioning, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation of technology. This position reports to the OnStar Product Marketing Manager.

  • Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for Super Cruise and other GM ADAS technology
  • Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, and competitive opportunities and execute on the insights
  • Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
  • Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product, CX, UX, and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions
  • Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
  • Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates) 
  • Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
  • Support the development of content for product training as the SME of the vehicle including field training guides and dealer-facing training
  • Act as a resource to the Field teams by developing clear and consistent communications
  • Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product, in collaboration with marketing and data analytics teams
  • Implement innovative strategies to elevate the customer experience, to achieve brand goals
  • Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar positioning
  • Lead liaison with Creative & Media Agencies for development of new content, reviews of existing content & media strategies
  • Support product fundamentals such as naming, positioning, messaging guidelines, and other foundational materials for existing, enhanced, and new products
  • Collaborate and develop trackable measurement plans, tied to business objectives, for all marketing activity
  • Support Global integration for connectivity products as they expand

[Additional Description]

Requirements:

  • Bachelor’s degree required 
  • 5+ years of product marketing or marketing COE functional experience 
  • Proven working experience in project management 

Skills and Abilities: 

  • Ability to work well in a complex team environment 
  • Ability to work effectively with others  
  • Ability to effectively manage multiple assignments and prioritization to meet deadlines 
  • Ability to synthesize data into critical information 
  • Ability to make/recognize effective trade-off decisions that balance multiple considerations 
  • Excellent oral and written communications skills  
  • Highly developed presentation skills both in the development and delivery of presentation 
  • Proven ability to use complex data to form in-depth analytical insights 
  • High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint 
  • Ability to travel, less than 10% domestically 
  • Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus 

This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate .

PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.