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Product and Brand Senior Communications Manager

  • Emplacement
    • Warren, Michigan
  • Horaire Full time
  • Posté

Description

Work Arrangement

This role is categorized as hybrid. This means the successful candidate is expected to report to the GM Global Technical Center in Warren, Michigan, three times per week, at minimum.

The Role


Be a part of GMC’s most exciting era in its history in this dynamic, fast-paced position with one of the most recognized premium global automotive brands that delivers real-world capability, luxurious comfort and technology customers crave. In this role, the candidate will lead and collaborate on the planning, development and implementation of strategic communications plans and media relations to promote GMC’s SUV lineup.

This position requires candidates who want to be part of a team that focuses on strategic planning, creative storytelling, audience-based experience development and execution, and media relations. The selected candidate will work daily with marketing, social media, engineering, design, cross-functional communications teams, and leadership to define the brand narrative and drive momentum.

What You’ll Do (Responsibilities)

  • Leading strategic communications plans for GMC SUVs, including on-going news engine, new features/technology updates, model refreshes and new product launches.

  • Drive media and creative storytelling strategy – with a lens on earned, owned, paid models – focused on hard product news, creative product/brand storytelling and brand priorities that target both internal and external (including existing and new) audiences and increase brand exposure.

  • Extend storytelling efforts through brand and nameplate content creation from ideation to execution.

  • Identify, manage and maintain relationships with existing and new media and content creators.

  • Grow and challenge existing communications tactics to stay current with how audiences consume information, particularly working with team members to expand work on current and new social media platforms (e.g., TikTok, Instagram, Facebook, etc.) and grow related audiences.

  • Manage issues and topics related to the GMC brand and product reputation.

  • Develop and maintain relationships with vehicle engineering, marketing, design and counterpart communications teams.

  • Develop and maintain digital media materials to support storytelling.

  • Manage and fulfill media requests as well as the media fleet and curated loan opportunities.

  • Develop speeches, presentations and content for brand activities.

[Additional Description]

Your Skills & Abilities (Required Qualifications)

  • Curious – Media relations work and consumer behavior understanding involves digging into the issues that are important to our customers and understanding the competitive landscape.

  • Creative – Can develop a very compelling story and unique ways to tell product and brand stories to our target audiences.

  • Tech-Smart – Comfortable with technology. Excited and eager for the future of transportation.

  • Cool Under Pressure – OK with change and ambiguity. Thinks quickly and on-the-fly. Dusts off, gets back up and right back at it. Thrives in a fast-paced environment and can be relied on in a crisis.

  • Analytical mindset – Ability to leverage data and research to drive decision and prioritization around storytelling, including strong product knowledge for GM and competitive vehicles.

  • Collaborative – Works well with others across the enterprise and takes diverse perspectives into consideration. Succeeds and is comfortable in working through a complex matrixed business environment.

  • Leadership – Able to provide frank counsel (be Bold Behavior) and direction to colleagues, subject matter experts and other leaders on strategy, messaging, and crisis management.

  • Storytelling-Savvy – Can develop a compelling story and narrative, to which our customers can relate and appreciate.

  • Bachelor’s Degree in communications or related field.

  • Experienced professional with 5+ Years in public relations or marketing fields.

  • Must be willing to travel up to 25% of the time.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.