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2025 Summer Intern - Marketing (MBA)

  • Emplacement
    • Warren, Michigan
  • Horaire Full time
  • Posté

Description

Sponsorship:  GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.​

The Team:

Working for General Motors means leading the way for world-class vehicles and technology. The Marketing team consists of many fields including Global Marketing, Brand Marketing, Product Marketing, Motorsports, Advertising, Content Development, Digital, Media and Experiential.

 

What You’ll Do:  

​As a vital part of the team, you will have an opportunity to work across one of these functions and help with key projects. Many projects include working on key vehicle launches, messaging new technology, creative development, sale optimization initiatives and many more exciting opportunities. You will work cross-functionally and be a key team member in a fast-paced and highly engaging environment.

How You’ll Make an Impact:

Position could reside in one of the following marketing departments: 

Product Marketing  

Collaborate with a Product Manager and other Product Marketing team members on elements such as: 

  • Identify key customer insights to enable future product content direction 

  • Assist in researching and recommending future product option offerings 

  • Collaborate with Marketing, Engineering, Manufacturing, Pricing, and Design teams to deliver on GM’s Zero Crashes, Zero Emissions, and Zero Congestion vision 

Motorsports   

  • Monitor Motorsports trends and keep relevant team advised  

  • Attend event and tradeshows 

  • Competitive research and market analysis 

  • Ability to travel frequently 

  • A love for racing!

Brand Marketing :  

  • Develop Brand strategy and perform associated research  

  • Plan and implement cross-tier media  

  • Creative campaign development/production 

  • Assess trends and perform competitive deep dives 

  • Support social platforms and influencer marketing  

  • CRM planning and execution 

  • Website oversight: content development, optimization 

Global Marketing Services :  

  • Support GM’s digital and emerging media strategy, e.g., advanced TV, addressable media, dynamic creative, etc. 

  • Identify and explore emerging media trends 

  • Support core digital media operation activities, e.g., digital ad quality, etc. 

  • Plan GM’s participation in eSports and gaming 

Performance Driven Marketing :  

  • Perform data analysis to deliver marketing insights to brands and digital services 

  • Leverage marketing technology to support personalization and improve performance 

  • Support consumer demand generation through media and activation strategies  

Digital Business Team :  

  • Drive growth of app-based services  

  • Support subscription business model 

  • Promote connected services/in-vehicle technologies  

[Additional Description]

Required Qualifications : 

  • Pursuit of an MBA focused in: Marketing, Advertising, Marketing Research, Data Analysis and Analytics, Performance Marketing, or Marketing Technology

  • Must be graduating between December 2025 -June 2027

  • Able to work full-time: 40 hours per week during the summer months 

What will give you a Competitive Edge (Preferred qualifications)  ​

  • Demonstrates leadership in field of study, extra-curricular activities, or service organizations 

  • Consistently demonstrate innovative thinking that is customer-centric 

  • Outstanding interpersonal and relationship leadership skills to effectively collaborate with varying levels of the organization 

  • Excellent written and verbal communication skills and the ability to distill sophisticated subjects to a wider audience 

  • Partnership and teamwork skills and ability to learn from and share knowledge with co-workers  

  • High level of integrity, ability to deal with ambiguity, takes initiative/self-directed 

  • Evidence of strong character with honesty, accountability and trust 

  • Excellent project management skills with a proven track record of balancing multiple projects at a time 

Start dates for this internship role are May & June of 2025.

Compensation:

  • The salary range for this role is $6,200 - $6,700 monthly, dependent upon class status and degree.

  • GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2025 Student Program.

What you’ll get from us (Benefits):

  • Paid US GM Holidays

  • GM Family First Vehicle Discount Program

  • Result-based potential for growth within GM

  • Intern events to network with company leaders and peers

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.