Description

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Warren - 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.

As part of the larger Customer Engagement Team supporting our broader Marketing Organization, the Campaign Management Lead is a cornerstone role in building and scaling world-class CRM marketing capabilities at General Motors. In this role, you will collaborate with cross-functional teams and colleagues, assisting in the development of global marketing programs for the brands and other business units. This position will oversee and manage the end-to-end execution of cross channel marketing journeys from helping advise on execution strategy, to coordination of requirements, optimization and setup.

This role requires a self-starter, with deep expertise in the marketing technology and customer experience best practices with a deep understanding of Marketing Journeys and Campaign Operations. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. This role will be a key liaison across the business stakeholders and various teams across the Customer Engagement organization.

What you will do (Responsibilities)

Engage with our Lifecycle Marketing team to oversee and execute 1:1 marketing programs/campaigns. This includes ownership of automation and ad-hoc programs executed on Adobe Campaign, AEP, AJO and other parts of our MarTech stack.
Drive the execution and transformation from traditional campaign strategy to a personalized journey-based campaign strategy
Provide input on strategy, creative direction, tactical planning and execution
Influence and lead EPS vendor teams to create best in class CRM programs
Work closely with the activation team to provide requirements, consult on program logic, program architecture, and coordinate end to end testing
Ensure tactics are completed on time and on budget, while adhering to all brand guidelines.
Evangelize the adoption of MarTech tools and best practices
Execute Brand initiatives, including but not limited to coordinating with Media, Web and other channels.
Manage all corporate and brand level updates coming from Marketing Operations. Ex: Prioritization requests, intake process etc.

[Additional Description]

Your skills & Abilities (Required Qualifications)

Minimum of 5 years of experience within Marketing, specifically MarTech, Operations, Campaign Management, CRM or Marketing Analytics
Bachelor’s degree required, preferred in marketing or business, MBA or master’s degree preferred
Expert level knowledge of Adobe Marketing products (Adobe Experience platform, Adobe Campaign, Adobe Journey Optimizer), or Salesforce Marketing Cloud or similar ecosystem
Demonstrated knowledge of planning and execution of marketing and branding activities
Experience in 1:1 marketing, Email operations, with general experience in other direct marketing channels (SMS, social, web)
Understanding of modern marketing technology architecture and roadmap including the customer data platform (CDP), data management platform (DMP), AI /ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), digital asset management (DAM), etc.
Experience in journey orchestration, user flow design and documentation of campaign requirements
Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement
Knowledge and understanding of omni channel digital marketing tactics, MarTech tools and analytics
Drive personalization and adoption of MarTech tools and best practices
Solution oriented thinker with a focus on content organization, data mapping and customer experience
Ability to develop new and thoughtful ideas and present the same
Ability to write succinctly and clearly in a variety of communication settings and clear delivery of the message
Quick learner, comfortable with evolving tech ecosystem and ambiguity

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.