Description

This role is based remotely but if you live within a 50-mile radius of Warren, MI Innovation Center or Austin, TX Innovation Center you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.

As part of the larger MarTech Strategy and Solutions team, the Senior MarTech Solutions Architect is a key leader focused on enabling the design, development and deployment of world-class modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology. This role leads the future direction and design for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.

This role requires a self-starter, with deep expertise in marketing technology, focused on Adobe Experience Platform, Adobe Journey Orchestration, and Adobe Campaign, with experience in the data capture and data architecture that enable these platforms. We are looking for a creative problem solver and collaborator who can establish a clear vision and collaborate with technical and non-technical stakeholders to achieve that vision. A proven track record designing and building marketing technology tools – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.).

Roles and Responsibilities include but not limited to:

Responsible for leading the solution design of Adobe AEP and Campaign tools – AJO, CJO, ACC, etc. aligned to meet specific business objectives. Collaborate with stakeholders to understand business strategy and requirements and translate them into technical roadmaps and designs.
Responsible for configuring and setting up Adobe Experience Platform and Campaign based on best practices and industry standards.
Help to develop the multi-year roadmaps working with Product Management and Engineering to deliver on Business and Platform technical objectives
Responsible for developing and implementing data models, schemas, and workflows within Adobe AEP and Real-time CDP as well as the integration of Adobe AEP with other Adobe Marketing Cloud solutions (e.g., Adobe Analytics, Adobe Target) and third-party systems as needed.
Assist in the design and implement data integration strategies to ensure seamless data flow between systems and help to define data quality standards within Adobe AEP and Campaign.
Responsible for ensuring solutions provide data security, privacy and compliance with relevant data protection regulations (e.g. CCPA, GDPR) and have monitoring in place.
Ensure the solutions conform to architectural requirements such as scalability, maintainability, reliability, extensibility, usability, and security.
Collaborate with Adobe representatives and partners to stay updated on platform enhancements and new features as well as evaluating and recommending Platform add-ons and extensions to provide more value to our business.
Work closely with cross-functional teams, including business leads, product managers, developers, and data engineering, to ensure alignment.
Provides guidance, coaching and/or training to other team members on Adobe AEP and Campaign concepts and best practices as appropriate.
Holds themselves and others accountable for demonstrating GMs values and cultural behaviors. Models GM behaviors and creates a winning culture.
Demonstrate a Get-it-done mindset with a strong bias towards action.

Required Qualifications:

8+ years of experience architecting and implementing digital marketing solutions across the MarTech solutions space for large corporate environments

Extensive experience (5+ yrs) in Adobe Experience Platform and Adobe Campaign solutions on-prem and cloud architecture and implementations.
Proficiency in Adobe Experience Platform and Real-time CDP, Adobe Campaign, Adobe Journey Optimizer, bonus experience including Customer Journey Analytics, Adobe Target, and other Adobe Marketing Cloud solutions as well as SQL, scripting languages, and data manipulation.
Strong knowledge of software development principles, methodologies, and best practices in an Agile delivery model.
Expertise in designing and implementing scalable and distributed systems.
Deep understanding of system integration patterns and technologies (e.g., JSON, REST, SOAP, ESB, Server to Server APIs)
Familiarity with enterprise architecture frameworks and modeling tools
Strong problem-solving and analytical skills, with the ability to analyze complex business requirements and propose appropriate solutions.
Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to both technical and non-technical stakeholders including leadership.

Relevant Adobe certifications are a plus, Experience Cloud Architect or Business Practitioner Adobe Certified Expert (ACE) certifications

[Additional Description]

Education:

Bachelor's Degree
Master's Degree preferred

Compensation:

The expected base compensation for this role is: ( $94,80,100-$151,400). Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse Careers.Accommodations@GM.com ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.