Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

Cadillac is entering an exciting new era with the introduction of its hand-built, ultra luxury sedan, CELESTIQ. Each custom vehicle created, serves as an individualized client experience that is custom commissioned.

The Ultra Luxury Marketing Specialist will play a key role in the Canadian go-to-market strategy for CELESTIQ. You will be the central point to launch and support the CELESTIQ in Canada, drive dealer engagement to identify potential clients, execute high-end experiences which ultimately drive vehicle sales.

You have an understanding of the ultra-luxury vehicle market, with experience interacting with ultra-high net worth individuals. You understand the need for an exceptional, personalized, and refined customer experience and can execute plans that match this customer’s needs. You will interact and engage with ultra-high net worth individuals, drive education on the bespoke vehicle design experience, and connect them to Certified CELESTIQ dealers and the concierge team.

RESPONSIBILITIES:

Support the development and execution of the annual sales & marketing plan for CELESTIQ, including a Canadian GTM plan, monitoring and tracking progress
Build knowledge of the ultra-high net worth audience and competitors.
Become the brand ambassador for CELESTIQ in Canada with the ability to interact and educate prospects.
Coordinate and execute event experiences that engage ultra-high net worth prospects, including interacting with them and connecting them with dealers and the concierge team.
Collaborate with the US Concierge team, Cadillac Canada and Certified Canadian CELESTIQ dealers to identify, track and report on prospects.
Work closely with automotive dealers and field organization to develop and execute an ultra-high net worth client engagement strategy and support product training.
Support the development and execution of a marketing plan that targets ultra-high net worth clients, creating awareness of CELESTIQ, generating leads and drives sales, including experiences and events, dealer tours, paid media, email and web.
Support the development of personalized communication strategies, including delivering surprise and delight opportunities.
Support the development of a delivery and after-sales customer experience process, working closely with the delivering Dealer.

[Additional Description]

ESSENTIAL QUALIFICATIONS/REQUIREMENTS

Post Secondary Education Required
3 + years of marketing or retail experience with quantifiable success in relevant automotive sales and / or marketing roles for Ultra luxury brands
Ability to engage and interact with ultra-high net worth audiences
Drive for results and gets things done (High Capacity, High Quality Output, High Sense of Urgency);
Customer focus – providing high levels of service and attention to detail expected from ultra-high net worth clients
Professionalism – presence and confidence
Ability to work cross functionally and across countries and time zones to stay in regular contact with multiple groups
Superior communication and follow up skills
Regular travel (within Canada and to the U.S.) and ability to occasionally work irregular hours for events and experiences
Valid Driver’s License

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending account and wellness incentive.
Life insurance plans to cover you and your family.
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.