Description
This is a hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis
Key Responsibilities
- Operate existing owned and paid channels to generate, activate and convert leads.
- Manage performance and implement countermeasures to drive effectiveness in order to meet or exceed targets.
- Manage the relationship between Product, Brand and Performance to execute joint marketing plans to drive vehicle sales, including tracking performance, developing activation calendars, executing national/regional campaigns, managing existing resources to reach lead and sales goals.
- Gain deep understanding of the Lead marketing business model to drive performance across KPIs: New Vehicle Volume, Remarketing Volume and Churn.
- Work cross-functionally with the DSX & Marketing Team in the US to ensure global alignment on overall sales & marketing strategy
- Integrate seamlessly into the global processes & favorably influence stakeholders in subscription service benefits and growth
- Effectively develop and present innovative business cases / proposals to senior leadership and finance for approval
- Develop impactful sales, marketing and training tools for field staff and dealership personnel
- Leverage data and analytics to drive overall performance
- Partner with sales channel leads to drive sales performance through respective channels
- Assist in forecasting key KPIs
- Assist in the flawless execution of product launches
- Track and measure performance to KPI forecasts
- Gather channel feedback on pilots to improve execution and results
[Additional Description]
Knowledge Required
- Key components of Sales and Marketing (i.e. Revenue, KPIs, 4Ps of Marketing, etc.)
- Database Marketing Operations
- Financial and Data Analytics Literacy
- Vehicle Technology
Skills Required
- Demonstrates a drive for results and accountability
- Demonstrates strong communication – oral, written, presentation skills
- Demonstrates strong relationship building and interpersonal skills
- Demonstrates strong organization & analytical skills
- Demonstrates strong cross functional collaboration
- Demonstrates the ability to work with ambiguity
- Demonstrates creativity and innovation
- Proficient in Data and Analytics Tools
Qualifications
- University Degree (Bachelor of Commerce / Business with major in Engineering or Marketing)
- Marketing Business experience – 10 years minimum
- Previous experience in data based marketing
- Automotive experience considers an asset
- Bilingual (English) a must.
- This position requires the ability to legally operate motor vehicle on a regular basis
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.
Renseignements sur la diversité
General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.
Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)
General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.
Aménagements (É.-U. et Canada)
General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.