Skip to main content

2022 MBA Summer Intern- Marketing Innovation and Growth

  • Warren
  • Students & Recent Graduates
  • Full Time
  • Added
  • JR-000057037


The goal of Innovation & Growth is to grow new businesses and increase the total addressable market within GM. This will be accomplished through the increase of loyalty by offering an ecosystem of services.

• Focus on top-line revenue growth

• Diversification into new high-growth businesses

• Scaling of new products and services

• Margin-accretive initiatives for GM (~30% EBIT margin in ’26CY)

• Grow new businesses to increase GM’s TAM

• Increase loyalty by offering an ecosystem of services.

In Global Innovation, We are working to enter new markets, attract new customers and diversify GM’s revenue streams.

About the Internship:

  • Working with cross-functional teams to evaluate new business concepts including assessing our right to win and the size of the opportunity

  • Conducting market research and interviews to determine the market opportunity size for each project

  • Developing and assessing the competitive landscape, including product and pricing as well as market presence

  • Collaborating with our cross functional partners including GMIT, Engineering, Marketing, Finance, etc. to develop a Minimal Viable product (MVP) to quickly gain customer acceptance and insights

Additional Description

Basic Qualifications

  • Currently pursuing an MBA in the following fields of study at time of application: Marketing, Business

Preferred Qualifications

  • Experience with automotive or related field

  • Ability to listen well and engage others in dialogue

  • Self-directed, “get-it-done” work ethic

  • Natural tendency to be curious, positive, and creative with a strong drive to innovate, invent and disrupt

  • Computer skills with high proficiency in Microsoft word, Excel, PowerPoint and Outlook

  • Excellent oral and written communication skills

This role offers the following  Work Appropriately  strategies:

  • Hybrid:  This position does not require an employee to be onsite full-time to perform most effectively. The employee’s role enables them to work at a GM facility or off-site as frequently as needed or desired.

  • Remote: This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis.

The median salary range for this position in Colorado is $6250.00 per mo. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law.

The start date for these Internship roles are for May & June of 2022 Spring/Summer Internship.

GM will provide a one-time lump sum taxable stipend payment to each student selected for the 2022 Student Program


About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.