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Associate Business Strategy Manager, Global Connectivity


Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee’s role enables them to work at a GM facility or off-site as frequently as needed or desired. This position requires an employee to be onsite monthly.

The Associate Business Strategy Manager is responsible for developing new strategies to determine how the OnStar Safety and Connectivity LOB should expand its connected footprint to achieve its business growth.  This role will build the future vision and roadmap for global connectivity across all GM sales markets and support the development of the LOB’s objectives and key results (OKRs). This role collaborates with GM’s regional teams to devise the strategy and plan to expand connectivity, establishing a connected foundation for all Lines of Business in the Digital Business Team, identifying new and viable business models to profitably grow GM’s connectivity reach.  The role is responsible to develop the plan to ensure adoption of new connectivity technology (eg. 5G) is timely and robust to mitigate any risk against our subscription business.  The Associate Business Strategy Manager will align withcross functional teams, internal stakeholders and external partners to develop and execute these business growth opportunities. The execution spans all aspects of business development from product strategy to regional and global expansion. 

This role also collaborates with global and regional Product Management, Sales, Marketing, Finance teams, and other stakeholders to define business value and approach to operations to ensure long term sustainability for the regional businesses.  Additionally, s/he will support the definition of pricing, positioning, and packaging for launch. Lastly, the candidate will provide input on sales performance and engagement back into the product development process (i.e. Monthly Operations Review, business health, trends & opportunities).

The candidate must be able to communicate with all areas and levels within the organization. They will serve as the voice of the customer, brand/business, and competitor into the product development process. They must understand the role of the product in terms of profitability, share, and achieving any and all of GM’s overarching goals and use this as input into the product development process.

Major Duties and Responsibilities

  • Define and size new investment opportunities (TAM/SAM/SOM)

  • Partner cross-functionally, globally and with regional teams to develop new expansion strategies and global roadmaps

  • Partner with product managers on business value of new products and features to guide investment prioritization and timing

  • Execute market research projects to acquire additional customer insight to inform business decisions

  • Support cross-functional teams to develop pricing and packaging strategies for the region

  • Support development of the go-to-market strategy for new regional launches in partnership with Sales and Marketing teams

  • Work with marketing and advertising teams to support new regional launches

  • Monitor project progress and consolidate status reports

  • Track product key performance indicators (OKRs and KPIs) and identify strategies to improve and operationalize the business

Minimum Qualifications

  • Bachelor’s degree in business, marketing, economics, engineering/computer science, or equivalent professional experience

  • 3 years of experience in product marketing, product management, business strategy or strategy consulting in automotive or tech industry

  • Good written and oral communication skills and ability to effectively communicate and present to peers and senior management

  • Ability to develop sound business & product strategic recommendations based on available data and critical thinking

Preferred Qualifications

  • MBA or Master’s degree

  • Good business acumen with the ability to drive data insights into product and marketing strategies

  • Demonstrated ability to manage complex projects

  • Ability to build relationships across the organization

  • Growth mindset, with a thirst for customer insights, trends & industry data

  • Ability to work through ambiguity, organizational and culture change

  • “Student of the industry”; high personal passion for new / emerging technologies and the desire to expand technical knowledge; innately curious and always asking “why?”

  • Experience in design thinking principles and agile methodologies, SAFe experience preferred

Compensation:  The median level of salary compensation for this role is $ 113,756.32 USD Annual

Bonus Potential:  An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:  GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more



Additional Description

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.