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Chevrolet, Assistant Manager Customer Relationship Management (CRM)


The Customer Relationship Management  ( CRM) Assistant Manager will manage Chevrolet audience targeting strategy and personalized communications programs. Our integrated approach delivers communication through different 1:1 channels like email marketing, direct marketing, SMS/MMS channels, content marketing, digital/website and social. Programs are supporting national and retails markets.

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively.  The employee’s role enables them to work at a GM facility or off-site as frequently as needed or desired. This position requires an employee to be onsite weekly at the Global Technical Center – Cadillac Tower in Warren, Michigan.

The CRM Assistant Manager will be required to live within 100 miles from the Global Technical Center – Cadillac Tower in Warren, Michigan .

Major Duties and Responsibilities:

  • Interface as the lead CRM point person dedicated to the Chevrolet Sales, Service and Marketing.
  • Cultivate and manage relationships with all parts of the Chevrolet business, including all internal stakeholders:
    • Advertising/Marketing, Sales Operation and Incentives and Product Development
    • Brand Experience, Digital/Site, Social, Experiential, Media
    • Customer Lifecycle Management
    • Adjacencies Business (Accessories, My Rewards, GM Card, Customer Care and After Sales, Digital Business Teams, Connected Services, Global Content Studio, etc.)
    • Electric Vehicle Grow, Digital Retail Platform Team
    • Performance Driven Marketing (PDM)
  • Foster and manage relationships with all external stakeholders (i.e. agencies and suppliers) that support the CRM and Chevrolet business:
    • AOR agency (Commonwealth), MRM, Epysilon, Zeta, Carat, Jack Morton, Weber Schenik
  • Champion the development of the CRM strategy for Chevrolet
    • Lead the collaboration with Chevrolet CRM leads, and other stakeholders and business partners, to develop a CRM strategy/yearly business plan that supports the brand’s goals and objectives
  • Provide CRM knowledge, expertise and experience to the overall Chevrolet team
    • Share best practices amongst teams, be the expert to guide and integrate with other teams
  • Manage Chevrolet CRM Communications across different audiences (i.e handraiser, reservation, orders, owner, winback , conquest, etc.)
    • Oversee CRM communications to fulfill Chevrolet’s objectives
  • Support Senior CRM Manager on projects, troubleshooting, research, presentations, etc. and collaborate with CRM team members


  • Must live within 100 miles from the Global Technical Center – Cadillac Tower in Warren, Michigan
  • Minimum 12 years of experience managing Customer Relationship Management / Customer Lifecycle Communications including audience prioritization, creative development and analytics plans is required
  • Bachelor's in Business, Marketing, or related area is required; Master’s degree preferred
  • Experience managing different stakeholders - agencies/suppliers is required
  • Understanding of automotive business, retail and overall digital/CRM is highly preferred
  • Flexibility to quickly modify strategy and execute to accommodate changing needs of the business
  • Extremely high level of analytical and problem-solving skills  
  • Highly developed oral and written communications skills
  • Experience in leading, collaborating and integrating with large, diverse teams
  • High level of interpersonal skills to work effectively with others, motivate team members, and elicit work output
  • Ability to strategically think and execute, as well as organize and plan effectively
  • Ability to effectively communicate and influence other organization without a direct reporting relationship
  • Ability to work through ambiguity and uncertainty in a fast paced, ever-changing work environment


Additional Description

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.