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Global Director, MarTech Strategy & Solutions

Description

The Global Director, MarTech Strategy & Solutions is core to the broader transformation toward world-class modern marketing capabilities at General Motors. This role is part of a larger Performance Driven Marketing (PDM) team tying together the ‘modern marketing machine’ including PDM planning & insights, measurement sciences, marketing data & operations, and consent & privacy.

In this role, you’ll be building a department and leading the transformation towards a modern marketing organization through data-driven marketing. Key to success will be building excitement around driving forward a comprehensive, rationalized marketing technology strategy and execution that revolutionizes how General Motors can go to market. You will build out the vision, strategy, and execution towards a closed-loop data-driven ecosystem across the customer lifestyle via development of MarTech architectural strategy, productization of the MarTech stack, activation through journey orchestration and AdTech, and enablement of measurement & optimization.

This role requires self-starter, with deep expertise in the marketing technology and activation space. We are looking for a superior evangelist and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. A proven track record of defining and implementing identity-based data management platforms (DMP / CDP), deep knowledge and expertise across the full MarTech solution space (email, CMS, AdTech, identity resolution, etc.), and deep understanding of the importance of data platforms to drive precision, value, and return on investment impact will also be critical to success.

Duties and Responsibilities

  • Lead enterprise-wide centralization of marketing technology strategy via key stakeholder engagement and create ongoing process to optimize technology investments

  • Define and build enterprise-wide modern marketing technology architecture and roadmap including the customer data platform (CDP), data management platform (DMP), AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), digital assess management (DAM), etc. Understand industry direction and best practices. Create a unified view of architecture that encompasses technology, data, and people.

  • Partner with Customer Experience, Chief Data Analytics Office, and Information Technology teams, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact

  • Drive documentation of business requirements to inform overall strategy and future proof for the ever-evolving ecosystem

  • Accountable for design, delivery, and productization of MarTech stack, enablement of measurement / cleanrooms

  • Design and operate an embedded business services team to create data-driven journey orchestration strategies and campaigns; partner with PDM operations and PDM analytics teams for execution, measurement & optimization

  • Work in deep partnership with PDM peers to craft a comprehensive PDM toolkit and flawless operating model resulting in a well-oiled machine for the enterprise

  • Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise

  • Partner with key groups to drive vendor assessments to create best-in-world ecosystem based off business requirements, future proofing, and implementation timelines

  • Drive accountability cross-functionality for flawless design and delivery of technology solutions to be on quality, on cost, and on time through agile and waterfall business sign-offs

  • Demonstrate thought leadership and publish best-in-class guides for internal and external facing audiences on topics such as data-driven audiences, cookie-less world implications, MarTech / adtech evolution, etc.


Additional Description

Qualifications

  • 15+ years of relevant professional experience with a background in marketing technology, marketing analytics, AI / ML

  • Significant previous experience in matrixed organizations, with an understanding of embedded / central structures

  • Experience leading large teams in a matrixed structure with budgetary responsibility

  • Expert knowledge in 1st party data collection and management, including data taxonomy design

  • Expert in MarTech tools and solutions, including customer data platforms (CDP), voice of customer (VOC), social listening, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more

  • Experience in onboarding, identity resolution, and clean rooms (e.g. LiveRamp, Neustar, Merkle, Epsilon, Google ADH, etc.)

  • Deep strength in ability to translate campaign requirements into target audiences for cross-channel activation

  • Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement

  • Knowledge of customer privacy regulations (CCPA, GDPR, etc.) and industry changes (iOS14, cookie deprecation)

  • Have worked to map post-cookie strategies for their business, including defining a first-party data strategy as well as other solutions in a post third-party cookie world

  • Previous experience working with CRM data and integrating it into broader media strategy, implementation, and optimization approach

  • Direct experience working in a diverse, matrixed cross-functional teams to collaboratively define data-driven strategy, approaches, and division of labor to drive business impact

  • Strong influencing skills and an ability to navigate through complex decision-making processes with multiple stakeholders

  • Excellent ability to break down and communicate complex ideas into actions and present to senior level leaders

  • High level of ownership, quantitative savvy, and entrepreneurship

  • Advanced degree preferred


About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.