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Social Marketing Manager

  • 위치
    • Shanghai, Shanghai
  • 일정 Full time
  • 게시됨

설명

Contribute to seeding the correct brand message across the global organization, dealerships, media outlets, agencies, etc.

-  Ensure that all creative marketing materials adhere to strict brand guidelines.

-  Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

-  Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

-  Liaise with external vendors to execute promotional events and campaigns.

-  Maintain and update corporate creative content.

-  Build and maintain relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

-  Undertake related tasks as assigned.

[Additional Description]

Qualifications:

  • Bachelor's degree in Communication, Marketing, Economics, Information Technology, and other related fields or equivalent practical experience.
  • 8+ years of relevant work experience in Marketing Communication, Digital, Social, PR, CRM, or related quantitative fields.
  • Outstanding skills in communication
  • Significant experience/strength with knowledge of
  • Ability to interact effectively with people and work in a collaborative, time-sensitive and self-driven environment
  • Luxury or Fashion Consumer products and/or automotive industry experience
  • Fluency in English and Chinese, both oral and written

Responsibilities

  • Understand the trend, keep in the edge of social topics
  • Be creative and pioneer on content development and ideas
  • Creates marketing and social communication campaigns and strategies, including budget planning, content ideation, and implementation schedules
  • Ensures brand consistency in marketing and social communication messages by working with various company department members, including advertising, product development, and brand management
  • Develop /manage annual content calendar for brand own media platform to dial up brand-level communication; support each campaign awareness and engagement with target segments.
  • Organise live broadcasting for internal meetings, community events, launch events, roadshows and auto shows.
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Actively track, measure the effectiveness of digital media efficiency, monitor investment ROI towards paid social clients, and take learning for future plan optimization
  • Regularly monitor social media trends, market insights, explore new digital media platform and tools, and competitor information acquirement.
  • • Work cross internal stakeholders and external agencies to ensure content plan alignment, execution quality and on-time delivery.

About the job

You will be responsible for all social platforms and customer touchpoints in this job. And responsible for marketing communication campaign. Therefore, you need to be innovative and creative with the latest social topics and trends.

It would be best to have curiosity and passion about digital marketing, stay abreast of industry news, best practices and emerging trends and capabilities.

Understand future technologies, including Blockchain, NFT, Ethereum, Metaverse.

You will work with agency partners and cross functions in North America to build a social ecosystem for potential customers. But, again, viral and social communication will be leading the key message to the market.

You will be responsible for online butler service, sCRM, and working with the data team to find solutions based on data.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.