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Senior Manager Digital Product Strategy & Digital Business Solution, The Durant Guild

  • 위치
    • Shanghai, Shanghai
  • 일정 Full time
  • 게시됨


Work Arrangement

This role is categorized as on-site. This means the successful candidate is expected to report to HQ building in Shanghai, China five times per week.

The Role -

The primary purpose of the Senior Manager Digital Product Strategy & Digital Business Solution, The Durant Guild is to design the GMPI digital solution strategy for customers, determine which product, services, and experiences must be delivered to GMPI’s target customer in order to achieve success, and work with GMPI business, Intelligence Connected Vehicle and technical teams on the short term, middle term and long term digital product and digital business solution direction, strategic features design, immersive digital experience design and implementation strategy of the chosen plan.

The role is responsible for defining and supporting the building of desirable, feasible, viable, and sustainable digital products strategy and digital business solution that meet the customer needs over the Product-Market lifecycle. He/She will lead own team and collaborate with a wide range of people to identify and define customer needs, understand the solution context, and develop the roadmap.

KPIs for this position can include business, interaction, perception, outcome, and operational metrics such as user registration rate, net promotor score, customer satisfaction, customer effort score, feature engagement rates, purchase and retention rates, and quality metrics (e.g. downtime, load times).

What You’ll Do -

  • Deeply understand China and APAC market digital product and digital business solution trends along with the Durant Guild target customers development trends. Design and define business cases that support go/no-go decision for middle and long term wise.
  • Work with broader business teams to collect and modify all needs which align with overall digital strategy, and work with technical architect and product managers to decide digital product and digital business solution strategy, positioning, and technical direction.
  • Develop and maintain a product vision and 12-month roadmap
  • Owns 18–24-month Product Area software feature roadmap to achieve OKRs; Adjusts Product Area OKRs & roadmap based on external factors (e.g., channels, platforms, customer feedback)
  • Collaborates on the exit criteria for an Epic to be ready for Implementation in the Portfolio Kanban
  • Tracking features in the Program Kanban; Work with Solution Architect and LoB Head of Product to develop the Product Area Objectives and Key
  • Aggregate all input and insights relating to the assigned channels and serve as the voice of the brand/business, customer, and competitor to all internal and/or external stakeholders
  • Establish productive relationships with global business functions and be involved in relationship building and cultivation with internal and 3rd party service providers
  • Design integration strategy and interaction with other online platforms, including other social platforms, e-commerce platform, etc. and work with technical teams and other relevant teams for implementation and improvement
  • Ensure smooth seamless customer experience in the product from other channels including WeChat ecosystem, Tiktok ecosystem. digital e-commerce platform, etc.
  • Manage legal and regulatory compliance (partner with GM Legal & Privacy)
  • Effectively communicate strategy concepts and solutions to leadership to gain buy-in
  • Leverages market research & continuous exploration to continually understand customer & market needs (working with the CX team; Includes competitive benchmarking)
  • Work with relevant teams on entire design and construction on UI/UE/CX to achieve world class digital experience
  • Assemble and consolidate a winning team to help deliver on your goals and objectives

[Additional Description]

Your Skills & Abilities (Required Qualifications) ​​  

  • CET 6 or above English capability, TOEFL or IELTS would be preferred
  • Degree holder or equivalent, majoring in Strategy/Management/Digital Communication or relevant field
  • Knowledge of automotive customer facing channels and customer experience trends
  • Knowledge of DTC customer management focusing on online channels
  • Knowledge of digital product lifecycle management
  • 10+ years of experience in digital product management, experience owning mobile APP, WeChat MiniProgram, Tiktok, and other major customer facing channels in China Market and APAC market.
  • Experience leading teams
  • Experience of agile software development process
  • Familiarity with alternative business models and ability to apply to a range of opportunities

What Will Give You A Competitive Edge (Preferred Qualifications)  

  • Excellent strategic agility – ability to recognize & capitalize on opportunities, identify and avoid threats, and pivot when needed
  • Excellent communication skills in both English and Chinese
  • Strong collaboration, influencing, and negotiation skills
  • Customer focus
  • Relationship skills to create a network of contacts internally and externally
  • Good analytical skills

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.