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Cadillac Partnerships & Events Manager

  • 위치
    • Port Melbourne, Victoria
  • 일정 Full time
  • 게시됨

설명

As the Cadillac Partnerships and Events Manager, you will be joining the wider team at General Motors Australia & New Zealand (GM ANZ). You will have the ability to gain experience, marketability and exposure to a diverse, fast-paced environment within our global corporation and exciting local ambitions, which you'll be able to leverage to progress your career. 

You will be joining us at a time of exciting growth, as we establish the Cadillac brand and all-electric portfolio in Australia & New Zealand. In this role your purpose is to grow the Cadillac brand through key target audience and customer events, with the end result to generate passion and connection to the brand and familiarity with the products we are bringing to market. This role will also see you look at like-minded brands to partner with, to enhance customer and owner experiences. 

The events you will be managing will range in variety and will see you producing some in-house, whilst also managing agencies to assist with those larger, more complex events. 

We are looking for someone with creative flare, an eye for detail and of course passion for the Cadillac brand. Your responsibilities include: 

  • Taking a lead role on all Cadillac Marketing events. Lead all project management and collaboration with internal and external stakeholders (including agencies) to produce successful events. The events will range in variety including, but not limited to:

    • High end shopping centre pop-up displays;

    • In-store corporate and customer functions;

    • Product launches; 

    • Test drive events; 

  • Budgeting, ordering and management of all event tasks in line with the Cadillac brand guidelines, visual identity, and customer experience. 

  • Evaluating and engaging in strategic partnerships with retailers, brands and personalities to deliver benefits for owners and to assist in growing interest in the Cadillac brand. 

  • Negotiating partnership agreements to ensure mutually beneficial terms and results. Working alongside the marketing team to ensure partnerships are aligned to the boarder strategy. 

  • Leverage all partnerships to amplify brand reach and increase potential customer pipelines. 

  • Measurement of key event metrics including return on investment (ROI) and preparation of reports for internal communication. 

  • Coordinate and work alongside internal stakeholders (including sales, communications and customer care teams) to align event goals with the broader business objectives. 

  • Maintain an up-to-date calendar of events and share with the broader team to ensure timely execution. 

  • Ability to travel interstate and overseas when necessary. 

About Us

Globally, General Motors is headquartered in Detroit, Michigan (USA) - operating in six continents. Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Locally, we're a business with national reach and a proud, rich automotive history, and we’ve got the exciting opportunity to represent GM's ongoing presence in Australia & New Zealand. Whether it's the recently announced Cadillac, headlined by the all-electric LYRIQ, the GM Specialty Vehicles venture bringing iconic GM nameplates like Corvette and Silverado to ANZ, our Isuzu Trucks New Zealand portfolio, or the endless possibilities in the Aftersales space, there's plenty to look forward to.

This role will see you joining the Cadillac team at an early stage of its entry as a pure electric vehicle brand in Australia & New Zealand. You will have the ability to work directly with consumers on creative and experiential projects. We run off a hybrid working model which offers flexibility. 

About You 

You have at least 4 years' experience in similar roles or functions, as well as an understanding of the automotive or luxury segments. You have had experience in managing agencies and suppliers, along with project management, planning, budgeting and execution. 

We are looking for someone who: 

  • Is proficient in the Microsoft Office suite.

  • Understands the importance of data and analytics and can use these to tell a story.

  • Ability to utilise CRM tools for invitations, RSVPs and event check-in, as well as lead management.

  • Has had experience in digital marketing, design or photography (not required but desirable).

  • Has the ability to develop and report on KPIs as well as work cross-functionally to align all activity to business objectives. 

  • Has a strong understanding of marketing and partnership strategies. 

  • Has excellent communication skills (written and verbal) and can craft compelling storytelling and drive engagement. 

  • Uses creative thinking and problem-solving skills. 

[Additional Description]

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