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Retail Marketing Manager

  • 위치
    • Shanghai, Shanghai
  • 일정 Full time
  • 게시됨


Work Arrangement
This role requires an employee to be onsite on a full time basis.
The Role
Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

-  Ensure that all creative marketing materials adhere to strict brand guidelines.

-  Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

-  Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

-  Liaise with external vendors to execute promotional events and campaigns.

-  Maintain and update corporate creative content.

-  Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

-  Undertake related tasks as assigned.
What You’ll Do
This position reports to Premium Import Marketing Manager.
This position is responsible for design and manage offline events for community engagement and tribe activations.
Leading the development of the brand’s experiential strategy and implementation for Community. Build engaging experiences that drive desired interests and sales conversion.  
Manage annual plan and budget.
Manage leading retainer, setting KPI, performance monitor and daily business management.
Support on development and implementation of innovative GTM practices.
Champion performance and KPI led marketing practices.

[Additional Description]

Your Skills & Abilities (Required Qualifications) ​​   
Experienced marketer with 10 plus years of experience. Demonstrated ability of result-driven project managing and event execution.
Proven strong understand and capability on retail marketing and sales event. 
Hands on experience and Problem resolution. 
Positive attitude and teamwork. 
Intimate understanding of luxury business, luxury lifestyles and high net worth customers.
Hands on operational experience with marketing management. 
Native understanding of digital ecosystems including commerce, social, CRM, KOL, marketing is a plus.
Both Chinese and English as working language.
What Will Give You a Competitive Edge (Preferred Qualifications)
Ability to work in a start-up environment where personal initiative and independence is paramount for success.
Ability to concept new processes that disrupt conventional practices. 
Excellent communication and collaboration skills.
High level of analytical ability where problems are unusual and difficult.
Exceptional personal communication skills in dealing with highly successful and influential customers.
Restless self-motivator.
Results driven. 
Unapologetic perfectionist.
Exceptional taste and judgement.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.