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2025 Summer Intern - Marketing (MBA)

  • 위치
    • Warren, Michigan
  • 일정 Full time
  • 게시됨

설명

Sponsorship:  GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.​

The Team:

Working for General Motors means leading the way for world-class vehicles and technology. The Marketing team consists of many fields including Global Marketing, Brand Marketing, Product Marketing, Motorsports, Advertising, Content Development, Digital, Media and Experiential.

 

What You’ll Do:  

​As a vital part of the team, you will have an opportunity to work across one of these functions and help with key projects. Many projects include working on key vehicle launches, messaging new technology, creative development, sale optimization initiatives and many more exciting opportunities. You will work cross-functionally and be a key team member in a fast-paced and highly engaging environment.

How You’ll Make an Impact:

Position could reside in one of the following marketing departments: 

Product Marketing  

Collaborate with a Product Manager and other Product Marketing team members on elements such as: 

  • Identify key customer insights to enable future product content direction 

  • Assist in researching and recommending future product option offerings 

  • Collaborate with Marketing, Engineering, Manufacturing, Pricing, and Design teams to deliver on GM’s Zero Crashes, Zero Emissions, and Zero Congestion vision 

Motorsports   

  • Monitor Motorsports trends and keep relevant team advised  

  • Attend event and tradeshows 

  • Competitive research and market analysis 

  • Ability to travel frequently 

  • A love for racing!

Brand Marketing :  

  • Develop Brand strategy and perform associated research  

  • Plan and implement cross-tier media  

  • Creative campaign development/production 

  • Assess trends and perform competitive deep dives 

  • Support social platforms and influencer marketing  

  • CRM planning and execution 

  • Website oversight: content development, optimization 

Global Marketing Services :  

  • Support GM’s digital and emerging media strategy, e.g., advanced TV, addressable media, dynamic creative, etc. 

  • Identify and explore emerging media trends 

  • Support core digital media operation activities, e.g., digital ad quality, etc. 

  • Plan GM’s participation in eSports and gaming 

Performance Driven Marketing :  

  • Perform data analysis to deliver marketing insights to brands and digital services 

  • Leverage marketing technology to support personalization and improve performance 

  • Support consumer demand generation through media and activation strategies  

Digital Business Team :  

  • Drive growth of app-based services  

  • Support subscription business model 

  • Promote connected services/in-vehicle technologies  

[Additional Description]

Required Qualifications : 

  • Pursuit of an MBA focused in: Marketing, Advertising, Marketing Research, Data Analysis and Analytics, Performance Marketing, or Marketing Technology

  • Must be graduating between December 2025 -June 2027

  • Able to work full-time: 40 hours per week during the summer months 

What will give you a Competitive Edge (Preferred qualifications)  ​

  • Demonstrates leadership in field of study, extra-curricular activities, or service organizations 

  • Consistently demonstrate innovative thinking that is customer-centric 

  • Outstanding interpersonal and relationship leadership skills to effectively collaborate with varying levels of the organization 

  • Excellent written and verbal communication skills and the ability to distill sophisticated subjects to a wider audience 

  • Partnership and teamwork skills and ability to learn from and share knowledge with co-workers  

  • High level of integrity, ability to deal with ambiguity, takes initiative/self-directed 

  • Evidence of strong character with honesty, accountability and trust 

  • Excellent project management skills with a proven track record of balancing multiple projects at a time 

Start dates for this internship role are May & June of 2025.

Compensation:

  • The salary range for this role is $6,200 - $6,700 monthly, dependent upon class status and degree.

  • GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2025 Student Program.

What you’ll get from us (Benefits):

  • Paid US GM Holidays

  • GM Family First Vehicle Discount Program

  • Result-based potential for growth within GM

  • Intern events to network with company leaders and peers

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

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숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.