설명
The Role:
The Group Product Manager of Marketing Insights and Reporting will be responsible for driving the vision and creation of data products, visualization and analytic solutions for marketing. This individual has technical expertise in building scalable data products and conducting analyses to provide deep understanding of metrics and ROI at the enterprise level. You will work cross-functionally across Marketing Applied Sciences, as well as with our partners in Global Marketing and Enterprise Data Analytics and Insights to accelerate the adoption of data-informed decision-making.
You will work closely with stakeholders in GM’s Vehicle Brands, Corporate Brands, Dealer Digital Solutions, Sales Operations, Sales Lead Performance teams to ensure business acceptance of metrics, visualization of performance and create ease in self-service. You will lead a team of BI engineers and data scientists to create data products, visualization and analyses to fuel business decisions. Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting marketing transformation.
What You'll Do :
- Develop the vision and create reports for marketing, media, customer, digital channels, as well as loyalty and subscription space.
- Drive a strategic roadmap with executable outcomes to provide business value and impact.
- Possess experience in reporting through the entire marketing funnel, with depth of familiarity with piecing together top/middle/bottom of funnel marketing measures.
- Have strong stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity and into realized data products, insights, and solutions.
- Possess knowledge of how to map data skills, techniques, and tools to problems.
- Work with stakeholders and teammates to develop requirements definitions.
- Exhibit the ability to tell a succinct, data-driven story and tailor delivery to a wide range of stakeholder levels.
- Lead and develop a team that can tackle diverse problems across the business, forwarding a culture of continuous learning.
- Ensure an elevated level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.
[Additional Description]
Your Skills & Abilities (Required Qualifications):
- Bachelor’s degree in marketing, Data Science, Economics, Computer Science, Applied Mathematics, or related field, or equivalent combination of education and recent, relevant work experience.
- 5-8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
- 2+ years of experience successfully leading technical teams or work.
- Previous experience and examples building a reporting ecosystem with a vision for self service
- Understanding of the principles of causality and/or modeling of incrementality.
- Understanding of the basic principles of experimental design and analysis.
- Understanding of site insights on high value behaviors, leads conversion and customer journey
- Prior experience managing and influencing stakeholders, analysts, architects, engineers, and other product owners building a similar capability.
- Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
- Strong drive for results and intellectual curiosity; must be a self-starter.
- Ability to train, mentor, and evaluate the technical capabilities of others.
- Prior experience coaching, evaluating and/or hiring high-performing talent.
- Strong project management skills with demonstrated success.
- Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
- Excellent team player with strong interpersonal skills and highly collaborative work style.
- Excellent oral, listening, presentation, and written communication skills.
This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
#LI-CC1
다양성 정보
General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내를 참고하십시오.
공평한 취업 기회 선언 (미국)
General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다.
숙소 (미국 및 캐나다)
General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.