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Sr. Software Engineer - Marketing Cloud

  • 위치
    • Austin, Texas
    • Warren, Michigan
  • 일정 Full time
  • 게시됨

설명

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Austin, TX or Warren, MI three times per week, at minimum.

The Role

At General Motors, we are transforming the future of mobility and enhancing customer experience through innovation and technology. We are seeking a driven and talented  Sr. Software Engineer – Marketing Cloud  to join our team. This role provides an opportunity to develop and support cutting-edge Salesforce Marketing Cloud solutions across multiple lines of business.

The ideal candidate will bring strong technical expertise, initiative, and the ability to collaborate effectively within a fast-paced environment. This role requires a focus on quality, performance, and innovation, with opportunities to grow both technical and professional skills.

What You'll Do

  • Develop and implement email campaigns using Salesforce Marketing Cloud.
  • Create and manage complex customer journeys using Journey Builder.
  • Integrate Salesforce Marketing Cloud with various data sources and APIs.
  • Maintain and optimize existing marketing automation processes.
  • Participate in architectural and design reviews to ensure alignment with organizational goals.
  • Build and maintain strong relationships with peers, mentors, and managers to enhance team contributions.
  • Stay updated with new Salesforce Marketing Cloud features and functionalities.
  • Experience with data modeling, custom objects, and data security
  • Work closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products.
  • Develop and deploy items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integrations (native connectors and 3rd party), Cloud Pages (front and back), data models and hygiene.
  • Set up performance reporting and lead A/B testing of marketing campaigns.
  • Upgrading and configuring Salesforce systems (clouds) for optimized workflows and integration Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow)
  • Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud. (bug fixes and new product features)
  • Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurement
  • Admin tasks including: Adding and removing users, role creation, and adhoc day-to-day support
  • Assist in managing development and partnership engagements with third party consultants as needed to complete projects.
  • Importing data while maintaining data cleanliness and remaining aware of automations.
  • Build and maintain in market solutions to solve business needs in Salesforce thinking of the full Salesforce ecosystem (Sales and Service Clouds).
  • Efficiently and effectively provide business analysis to stakeholders to help streamline operations.
  • Report and dashboard creation from simple to complex System maintenance.
  • Monitor and enhance information flow within CRM and pair with other business-critical systems.
  • Provide training and support to end users including but not limited to (data cleanliness, internal processes, user onboarding and new features).
  • Document solutions, architecture and processes including dependency mapping across Salesforce Data including internal and external consumers of Salesforce data.
  • Ensure emails follow industry policies and best practices.
  • Customer Journey Mapping: Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives.
  • Automation and Personalization: Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience.
  • Leverage personalization features to deliver targeted and relevant content to different segments.
  • Data Management and Segmentation: Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging.
  • Implement data governance best practices to maintain data quality.
  • Ensure Compliance Reviews and approves business requirements.

[Additional Description]

Your Skills and Abilities (Required Qualifications)

  • 4 years of experience in Salesforce Administration (Marketing Cloud and Sales Cloud).
  • Hands on experience managing marking campaigns 2-3 years of experience with high touch with marketing and sales teams.
  • Salesforce Administrator certification is required.
  • Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.
  • Experience with Flow Builder, Omni-Channel, Custom Objects, sandbox management, and user administration is required. Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.
  • Strong understanding of CAN-SPAM, GDPR, and other relevant data privacy and compliance regulations.
  • Salesforce data model, SOQL queries, and data loader Experience developing customer-facing user interfaces.
  • Experience in supporting both Sales and Marketing.
  • Exceptional verbal and written communication skills, effective listening skills, and expertise in setting and managing expectations.
  • Proven solution documentation, scoping, and execution of projects.
  • Experience in collaboration within an Agile development environment.
  • Strong problem-solving skills with the ability to learn and implement new solutions on the fly.

What Will Give You A Competitive Edge (Preferred Qualifications)​    

  • Marketing Cloud Proficient with Apex, Native, MySQL and JavaScript.
  • Salesforce Developer Certification.
  • Experience working in JIRA or another similar tool.
  • Experience with GDPR/PII, Data Security and PCI is a bonus.
  • Experience with data and systems integration including collaboration with data science.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.  

Bonus Potential:  An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL  

NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. 

#LI-IW1

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.