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Global Customer Research Analyst

  • 위치
    • Warren, Michigan
  • 일정 Full time
  • 게시됨

설명

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.  

The Role

Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why’s” and identify “Implications” of the data.

What You'll Do

  • Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.

  • Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.

  • Assist research manager in framing the specific learning objectives of the internal client for primary research.

  • Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.

  • Develop quantitative questionnaires and qualitative discussion guides.

  • Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.

  • Identify key insights from data analysis.

  • Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.

  • Build the required purchasing documents and monitor supplier invoices.

  • Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

[Additional Description]

Your Skills & Abilities ( Required Qualifications)  

  • Bachelor’s degree

  • 2-3 years of Market Research or related work experience

  • Willingness to ask questions, take initiative and be resourceful.

  • Confidence to help guide internal clients through research planning, execution, and insight phases.

  • Demonstrated ability to work well in a collaborative team environment.

  • Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.

  • Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).

  • Outstanding organizational/project management skills with attention to details

  • Ability to work on multiple projects simultaneously, managing deliverables and deadlines.

  • Strong written & oral communication skills; ability to present confidently to senior leadership.

  • Proficient in the use of Word, PowerPoint, and Excel.

  • Understand the principles of AI and use cases in Market Research.

What Will Give You A Competitive Edge ( Preferred Qualifications)

  • ​Advanced degree or marketing research related certifications

  • Experience using M-Tab

  • Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools

  • Familiarity with statistical concepts and applications

  • Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.  DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.