[Skip To Content]

Assistant Manager – Brand Customer Relationship Marketing

  • 위치
    • Warren, Michigan
  • 일정 Full time
  • 게시됨

설명

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Warren 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.

As an assistant manager in the Lifecycle engagement team, the Chevrolet Brand Customer Relationship Marketing Assistant Manager will interface as the lead for lifecycle marketing strategy and planning dedicated to the Chevrolet Sales, Service and Marketing Organization. This candidate will manage Chevrolet customer communications and services inclusive of thought leadership, audience management, content strategy integration, execution and measurement learning agendas.

As part of the Lifecycle marketing team, the focus will be on the performance of every customer interaction. From vision to strategy through execution, a successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. Core lifecycle strategies include customer acquisition, vehicle launch and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.   

This candidate should be able to use research, best practices, user behavior, customer insights to inform decisions and recommendations.  

The ideal candidate will interact with the following to ensure deliverables and support strategic facilitating discussions and driving growth plans:

  • Customer Engagement Team
  • Sales
  • Media
  •  Website
  • Advertising/Marketing/Product
  • Adjacencies (Accessories, My Rewards/GM Card, Customer Care and Aftersales, Global content Studio, etc)
  • Sales Ops (Retail events and Incentives)
  • Events and Promotions
  • Digital Retail Platform Team

The ideal candidate will focus on the follow areas:

  • Development of consumer-centric campaigns with tailored strategies for effective audience targeting and personalization and inclusive of full breadth of GM ecosystem product, service & experience offerings.
  • Work across GM teams and channels to develop CRM plans that focuses on all phases of the vehicle journey (welcome, engage, reignite, retain, conquest) and ensure consistent messaging throughout the handraiser and owner experience.
  • Serve as the CRM strategy and execution expert to the Chevrolet brand and advertising teams.
  • Present recommendations and program results to the Chevrolet teams and leadership.
  • Recommend testing opportunities based on insights and learnings.
  • Provide recommendations and coordinate with media and owned channels to develop a unified customer journey for defined target audiences and cohort segments.

Provide knowledge and experience to the brand teams by pursuing the following: 

  • Gather and develop insights from available customer and owner data. 
  • Strategic audience management focused on personalization leveraging available owner data, research, and insights. 
  • Share best practices amongst brands and other GM partners. 
  • Partner with the Product and Customer Experience (CX) teams to identify upstream customer needs that drive product definition, value proposition, and target audience definition. 

Manage Chevrolet owner, hand raiser, former owner and conquest communications by: 

  • Working with extended Customer engagement team to target these audiences, with the right messaging and follow up cadences to push down the funnel.
  • Initiating and overseeing execution of CRM communications to fulfill Chevrolet’s conquest/retention/sales objectives.
  • Champion Chevrolet materials to ensure that each piece is on target with the right message, right timing and right place across all CRM creative (Customer Engagement, CRM Retail, Owner Growth, Customer Sales Service Retention, etc.)
  • Oversee the review of all creative, present creative materials to adjacencies and partners to solicit all feedback - receive, interpret and provide consolidated feedback to the agency
  • Accountable to achieve High Value Behavior (HVBs) and sales targets

[Additional Description]

Role Qualifications:

  • Bachelor's required, Business, Marketing, or related area preferred
  • 5+ years of experience managing Customer Lifecycle Management /Customer Relationship Management including audience prioritization and business rules
  • High level of interpersonal skills to work effectively with others, motivate co-workers, and elicit work output
  • Flexibility to quickly modify strategy and execution to accommodate changing needs of the business
  • Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities
  • Extremely high level of analytical and problem-solving skills
  • Ability to work well in a complex team environment
  • Highly developed oral and written communications skills
  • Ability to strategic think and execute, as well as organize and plan effectively
  • Understanding of CRM’s role towards accomplishing overall business priorities

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

  • #LI-MO1

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.