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Senior MarTech Solutions Architect

  • 위치
    • Austin, Texas
    • Remote
    • Warren, Michigan
  • 일정 Full time
  • 게시됨

설명

This role is based remotely but if you live within a 50-mile radius of Warren, MI Innovation Center or Austin, TX Innovation Center you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.

As part of the larger MarTech Strategy and Solutions team, the Senior MarTech Solutions Architect is a key leader focused on enabling the design, development and deployment of world-class modern marketing capabilities at General Motors.  This role sits at the intersection of marketing strategy and technology.  This role leads the future direction and design for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS, push notifications, and in-vehicle notifications), AdTech, and other tools to create meaningful experiences for our customers.

This role requires a self-starter, with deep expertise in marketing technology, focused on Adobe Experience Platform, Adobe Journey Orchestration, and Adobe Campaign, with experience in the data capture and data architecture that enable these platforms. We are looking for a creative problem solver and collaborator who can establish a clear vision and collaborate with technical and non-technical stakeholders to achieve that vision.   A proven track record designing and building marketing technology tools – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.).

Roles and Responsibilities include but not limited to:

  • Responsible for leading the solution design of Adobe AEP and Campaign tools – AJO, CJO, ACC, etc. aligned to meet specific business objectives.  Collaborate with stakeholders to understand business strategy and requirements and translate them into technical roadmaps and designs.
  • Responsible for configuring and setting up Adobe Experience Platform and Campaign based on best practices and industry standards.
  • Help to develop the multi-year roadmaps working with Product Management and Engineering to  deliver on Business and Platform technical objectives
  • Responsible for developing and implementing data models, schemas, and workflows within Adobe AEP and Real-time CDP as well as the integration of Adobe AEP with other Adobe Marketing Cloud solutions (e.g., Adobe Analytics, Adobe Target) and third-party systems as needed.
  • Assist in the design and implement data integration strategies to ensure seamless data flow between systems and help to define data quality standards within Adobe AEP and Campaign.
  • Responsible for ensuring solutions provide data security, privacy and compliance with relevant data protection regulations (e.g. CCPA, GDPR) and have monitoring in place.
  • Ensure the solutions conform to architectural requirements such as scalability, maintainability, reliability, extensibility, usability, and security.
  • Collaborate with Adobe representatives and partners to stay updated on platform enhancements and new features as well as evaluating and recommending Platform add-ons and extensions to provide more value to our business.
  • Work closely with cross-functional teams, including  business leads, product managers, developers, and data engineering, to ensure alignment.
  • Provides guidance, coaching and/or training to other team members on Adobe AEP and Campaign concepts and best practices as appropriate.
  • Holds themselves and others accountable for demonstrating GMs values and cultural behaviors. Models GM behaviors and creates a winning culture.
  • Demonstrate a Get-it-done mindset with a strong bias towards action.

Required Qualifications:

  • 8+ years of  experience architecting and implementing digital marketing solutions across the MarTech solutions space for large corporate environments
  • Extensive experience (5+ yrs) in Adobe Experience Platform and Adobe Campaign solutions on-prem and cloud architecture and implementations.
  • Proficiency in Adobe Experience Platform and Real-time CDP, Adobe Campaign, Adobe Journey Optimizer, bonus experience including Customer Journey Analytics, Adobe Target, and other Adobe Marketing Cloud solutions as well as SQL, scripting languages, and data manipulation.
  • Strong knowledge of software development principles, methodologies, and best practices in an Agile delivery model.
  • Expertise in designing and implementing scalable and distributed systems.
  • Deep understanding of system integration patterns and technologies (e.g., JSON, REST, SOAP, ESB, Server to Server APIs)
  • Familiarity with enterprise architecture frameworks and modeling tools
  • Strong problem-solving and analytical skills, with the ability to analyze complex business requirements and propose appropriate solutions.
  • Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to both technical and non-technical stakeholders including leadership.
  • Relevant Adobe certifications are a plus, Experience Cloud Architect or Business Practitioner Adobe Certified Expert (ACE) certifications

[Additional Description]

Education:

  • Bachelor's Degree
  • Master's Degree preferred

Compensation:

  • The expected base compensation for this role is: ( $94,80,100-$151,400). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

  • #LI-MO1

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 Careers.Accommodations@GM.com으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.