설명

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The SEM Senior Specialist will play a key role in stakeholder communication, performance analysis, and strategic recommendations for the GM Search Strategy and Execution team. This proactive and analytical individual translates data into actionable insights and communicates effectively with brand stakeholders. As an intermediate-level professional, the SEM Senior Specialist exercises independent judgment on significant matters, leveraging specialized training or experience. The role also involves supervising team members to ensure tasks are completed satisfactorily.

Major Duties and Responsibilities :

Stakeholder Communication: Serve as the primary point of contact for brand stakeholders, providing regular performance updates and addressing their questions.
Performance Analysis & Insights: Analyze campaign data to identify trends, opportunities, and areas for improvement, providing actionable insights to stakeholders.
Strategic Recommendations: Develop and implement strategic recommendations for optimizing campaign performance based on data analysis and stakeholder feedback.
Reporting & Presentations: Create comprehensive performance reports and presentations for stakeholders, highlighting key metrics and insights.
Strategy Development: Contribute to the development of overall paid search strategies.
Team Collaboration: Collaborate with other team members to ensure cohesive marketing efforts and share best practices.
Processes: Demonstrates strong understanding of process and procedures to relevant channel discipline with the ability to exercise decision-making skills sufficient to identify and propose solutions to leadership. Understands different areas of their function and how the operations of their area relate to others. Identifies and corrects non-routine problems in existing systems and processes through independent judgment.
Adheres to Company Policies & Procedures: Independently identifies and applies appropriate company policies and procedures to resolve a variety of issues.
Ownership: Works under general supervision, determining actions within broad guidelines and handling typical requests independently. Collaborates with senior team members for guidance and knowledge.
Systems & Tool: Understands and established workflows/processes for paid search and knows how to use systems and technologies to accomplish work assignments. Has practical working experience in all processes within channel requirement.
Guidance and Oversight: Provides guidance to direct reports on standardized work, quality standards, and company policies. Supervises a team, resolves issues, mitigates conflicts, assigns tasks, and monitors progress. Engages daily with subordinates and peers, exchanging or presenting information.
Testing of AI: Using your search expertise help to test the changing landscape, by adapting current approach and testing new opportunities in the space with a critical eye (Organic + Paid)

[Additional Description]

Requirements:

3+ years of experience in paid search marketing.
Bachelor Degree required.
Proven track record of successfully managing and optimizing paid search campaigns.
Strong understanding of paid search principles and best practices.
Proficiency in using paid search platforms (e.g., Google Ads, Microsoft Advertising).
Applies learned techniques to drive solutions to problems, typically involving coordinating and integrating efforts of a diverse team of colleagues.
Excellent analytical and problem-solving skills.
Strong attention to detail and organizational skills.
Excellent written and verbal communication skills, including presentation skills. Adapts communication style to reach agreement in own area in situations of moderate complexity, demonstrating flexibility and ability to compromise.
Engages in daily interactions with subordinates and/or peers from other functional groups, typically involving the exchange or presentation of information. Required to collaborate with team members 1-2 levels above.
Experience in client communication and management

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

#LI-MO1

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다.

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.